Genesis Builders is helping residents find less costly ways to rebuild from the Eaton Fire.
By Kennedy Zak
October 20, 2025

As we approach the 10-month mark since the Eaton Fire erupted, destroying 6,000 homes in Altadena and the surrounding areas, the clock is ticking for survivors to figure out their next move – and Genesis Builders hopes to assist.
A joint venture between Century City-based real estate investment manager Cityview and Calabasas-based Montage Development, Genesis Builders seeks to provide solutions for the Altadena community offering a start-to-finish rebuild process with fixed pricing and a 16-month guarantee including pre-construction work.
“Genesis is the start of something new… We’re really trying to help people start over,” Sean Burton, chief executive of Cityview, said.
With six pre-approved home plans, available in four architectural styles – Mediterranean, traditional, craftsman and bungalow – Genesis has 24 options for homeowners. Genesis also oversees site surveys with geotechnical reports and civic plans specific to each homeowner’s lot.
In surveying all the homes destroyed in the Eaton Fire, Genesis determined that about two-thirds were between 1,000 square feet and 2,500 square feet. Thus, they created their designs to range from 1,250 square feet to 2,200 square feet.
“(Our designs) were really based on an understanding of what was destroyed and the lot configurations in Altadena,” Devang Shah, principal at Genesis, said. “That shaped and informed our product development.”
Shah also stressed that pre-approved does not mean there’s zero flexibility in a homeowner’s plan, noting that Genesis will work with clients to maximize what’s important to them within reason.
Cost and timeline
Also paramount to Genesis’ strategy was creating fixed pricing and timelines. Base prices range from $670,000 to $880,000, or $400 to $536 per square foot.
With programs like mortgage forbearance ending and relocation assistance running out, a strict and quick rebuild timeline with transparent pricing gives people “security,” said Rebecca Zandovskis, senior director of business development at Genesis.
This includes herself, as Zandovskis lost her Altadena home in the fire and is rebuilding with Genesis. Previously working at one of Cityview’s lease-ups for the last few years, Zandovskis transitioned to Genesis earlier this year.
“The silver lining of this tragedy is that I get to be a part of rebuilding my community,” she said.
Read more: https://labusinessjournal.com/special-reports/real-estate-quarterly-building-with-the-right-plan/

