MHN Special Report: The Gen Z Factor in Multifamily

MHN Special Report: The Gen Z Factor in Multifamily

Industry-watchers have called Generation Z—the term generally applied to those born between about 1997 and 2012—the only renter majority generation. They will become the largest renter demographic by 2030, according to an analysis by Arbor Realty Trust. This is because Gen Z faces barriers to homeownership, such as elevated interest rates, a higher cost of living and a shortage of quality housing.

Gen Z represents around 21 percent of the U.S. population, or more than 65.5 million people, as RentCafe notes. But according to the U.S. Census Bureau, most of these young adults are starting a family and establishing stable careers later in life than previous generations. When they do move out of their parents’ homes, Gen Z is renting apartments.

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As Gen Z enters the multifamily market, it is bringing new demands for tech-savvy solutions, sustainability and a strong focus on health and wellness. “This generation values digital convenience, eco-friendly living and vibrant community spaces that promote both social connections and personal well-being. For property management, adapting to these shifts is crucial,” said Shane Robinson, senior vice president of asset management at Cityview. Offering seamless online payments, wellness-focused amenities and spaces that foster community interaction is essential to meet Gen Z’s expectations.

Valuing flexibility Gen Z renters also display distinct generational preferences for how they take care of business. “The idea of writing out an old-fashioned check is foreign to most of them—they expect a seamless, tech-driven process for handling their finances, ” added Robinson.

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According to Robinson, Gen Z renters are looking for that perfect blend of sustainability, community and style without breaking the bank.

“They’re not just looking for a place to live—they want a home in a trendy location that keeps them connected to the action, but they’re also savvy enough to know the value of their dollar.”

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Gen Z renters are especially drawn to eco-friendly properties that boast green certifications and energy-efficient features, ensuring their lifestyle aligns with their commitment to the planet. They value properties that offer a variety of social spaces and organized events that make it easy to meet neighbors and create a real community vibe. “They also place high value on physical and mental health,” said Robinson. They seek out environments that support a healthy lifestyle with access to fitness centers, wellness amenities like yoga studios, mental health resources and outdoor spaces for exercise. 
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There is already buzz about how Gen Z consumer preferences might evolve as they mature. While their core values—such as sustainability, community and digital convenience—are expected to stay strong, we’re likely to see some shifts. “As they move further into their careers and start building more financial stability, we might see Gen Z becoming even more discerning about where they spend their money,” noted Robinson. There’s talk that their focus on affordability might shift slightly toward a willingness to invest in higher-quality, longer-lasting products and experiences, especially if those align with their values of sustainability and ethical production.

Read more: https://www.multihousingnews.com/mhn-special-report-the-gen-z-factor-in-multifamily/

Gabi Franco

Managing Director of Asset Management

Gabi Franco leads Cityview’s asset management department, overseeing the firm’s development and value-add assets while working alongside the construction management, property management and development teams as Cityview continues to scale nationally.

Franco has more than 20 years of experience leading institutional multifamily platforms, with deep involvement in acquisition strategy, capital deployment and asset-level decision-making across portfolios exceeding $11B in assets under management (AUM). Previously, Franco served as Partner at Interstate Development, where he oversaw asset management for the firm’s multifamily portfolio and co-led investment pursuits, investor relations, due diligence and acquisitions. Prior to that, Franco was Partner and Head of Asset Management at Carmel Partners, where he provided strategic oversight of a multifamily portfolio spanning 20,000+ units, 20+ assets and eight institutional funds.

Franco holds a Master of Science in Real Estate Development degree from Columbia University and a bachelor’s degree from San Diego State University.

Devang Shah

Principal

Devang Shah, Principal at Genesis Builders, was instrumental in building the firm from the ground up and continues to lead its operations, sales, marketing, and strategic direction. With more than 25 years of real estate experience, Devang brings a unique combination of strategic vision and hands-on expertise in acquisition, development, design, construction, capital raising, and asset management.

Before launching Genesis Builders, Devang served as Managing Director at Cityview, where he sourced and financed the acquisition of more than 2,000 value-add apartments and led the development of over 1,500 residential units in Los Angeles, San Diego, Orange County, Denver, and Portland.

Earlier in his career, he founded Marketcents Inc., an independent project management firm focused on advisory and owner representation. He also held a leadership role at KB Urban (a division of KB Home), where he oversaw the planning, design, and marketing of high-profile residential communities across Southern California, including mixed-use and luxury projects that helped shape the region’s urban landscape. Earlier, at RCLCo, as Vice-President he provided in-depth market research and feasibility analysis for large-scale residential and mixed-use developments throughout the United States, advising leading developers and investors on strategic opportunities.

Driven by a passion for thoughtful design and meaningful community impact, Devang has played a key role in delivering more than 75 residential communities throughout the Western U.S.

Rebecca Zandovskis

Senior Director of Business Development

Rebecca Zandovskis, Senior Director of Business Development, is a proud Altadena resident, where she lives with her husband of 13 years. Deeply rooted in the neighborhood she calls home, Rebecca leads with a philosophy centered on connection, collaboration, and community impact.

Rebecca brings more than 25 years of combined experience in real estate and human resources, supported by her California Real Estate License, aPHR certification, and a strong foundation in Human Resources Law. Throughout her career, she has distinguished herself as a trusted leader and community advocate, serving as Community Manager for more than 14 new-build and value-add residential communities across the greater Los Angeles area.

Motivated by a commitment to helping neighborhoods flourish, Rebecca joined Genesis Builders to ensure her Altadena community can rebuild quickly and affordably—without sacrificing quality, craftsmanship, or the unique character that makes the area so special.

Christy Pointer

Regional Manager

Christy is a seasoned professional with over 15 years of experience in the apartment residential industry. As a dedicated Regional Property Manager, she has successfully piloted the complexities of the field across multiple states, demonstrating expertise in various facets of property management.

Throughout her career, Christy has been instrumental in overseeing new development projects, supervising property rehabs, optimizing portfolios, and spearheading successful lease-ups. Her strategic leadership and hands-on approach have consistently driven operational excellence and maximized property performance.

Her expertise lies in fostering strong tenant relationships, optimizing property performance, and implementing effective management strategies. Christy is committed to delivering exceptional service and value to property owners and residents alike, making her an asset in the industry.

Anna Keesling

Regional Manager

With over a decade of progressive experience in property management, Anna brings a strategic, people-centered leadership style that drives operational excellence and organizational growth. She has successfully led portfolios spanning luxury high-rise assets and highly sought-after garden-style communities, delivering exceptional results across diverse markets.

Known for developing high-performing teams and fostering a culture of accountability and engagement, Anna combines strategic insight with operational precision to enhance asset value and elevate the resident experience. Her expertise extends across performance optimization, capital planning, and client relations, where she has built trusted partnerships that support long-term success.

Anna is deeply committed to creating communities that embody quality, innovation, and service excellence—ensuring that each property under her leadership achieves peak performance and enduring value.

Justice Bryan

Regional Manager

Justice Bryan is a results-driven Regional Property Manager with extensive experience enhancing multifamily operations across varied markets and asset types.

He has successfully directed lease-ups, stabilized properties, and implemented large-scale capital improvement programs. Justice drives operational excellence, financial optimization, and sustained portfolio growth.

Marge Enrique

Sr. Director of Marketing

As a Multifamily Marketing Director and an executive leader, Marge has driven business growth, lease generation, and high occupancy rates for high-value lease-up projects by building cost-effective and progressive marketing strategies.

Being a property management veteran for 9 years, Marge possesses extensive experience in programming and marketing properties with a collective unit count of over 8000 units spanning 39 properties nationwide. Her bottom-up approach to strategy has optimized property occupancy by augmenting marketing functions and consumer engagement. Skilled at analyzing marketing trends, identifying improvement opportunities, and implementing operational upgrades, she has had success supporting overall occupancy growth.

Similarly, her focus on digital marketing operations to capitalize on enhanced market coverage, cost-effectiveness, and the return-on-investment rates has amplified market awareness by 55% by creating an active brand voice in local communities and on digital platforms.

Christina Bartlett

Sr. Director of Property Management

Christina Bartlett, Director of Operations for Westhome, brings over 11 years of experience in multifamily management and operations. Prior to coming to Westhome, Christina was an Asset Manager with a 3rd party management company, providing executive level support and oversight for clients along with being instrumental in property acquisitions. With Westhome, Christina is responsible for planning and implementing best practices to support on-site teams through employee training and development along with promoting Weshome’s company culture and values.

Emilia Leon

Director of Culture and Development

As Westhome’s Director of Culture & Development, Emilia Leon leads initiatives that inspire a dynamic, people-first workplace. She designs engaging training programs, creates innovative onboarding resources, and fosters a culture of collaboration rooted in Westhome’s core values.

With a passion for empowering teams and enhancing employee experiences, Emilia has helped shape Westhome’s approach to professional development, ensuring every team member feels supported and set up for success. Her work reflects a deep commitment to building cohesive teams and cultivating an environment where both employees and residents thrive.

Christoph Donner

Principal and Global Head of Capital Development and Strategy

Based in New York City, Christoph pursues new global strategic opportunities, builds and maintains relationships with investors and partners and leads the firm’s fund development and capital strategy.

Previously, Christoph was CEO of America PIMCO Prime Real Estate LLC (formerly Allianz Real Estate of America LLC), where he provided strategic leadership over the commercial mortgage loan business and equity investments of Allianz’s global subsidiaries in North America. During his time as CEO, the firm’s real estate investments grew from $7 billion to $22 billion.

Prior to that, he was a Senior Managing Director and Chief Credit Officer at Aareal Capital Corporation, where he managed a portfolio of $5 billion. He has also served as Managing Director at Hypo Real Estate in New York, London and Munich, Head of Project Finance at Vivico Real Estate in Frankfurt, Germany and as a Vice President at Deutsche Bank in Frankfurt.

Christoph is a member of the Real Estate Roundtable and the Urban Land Institute’s Global Exchange Council. Previously, he was a board member for the Association of Foreign Investors in Real Estate (AFIRE). He holds a graduate degree in business from the Technische Universität in Berlin.

Quinn Konitshek

Director, Acquisitions
Based in Dallas, Quinn Konitshek manages stabilized and ground-up acquisition opportunities for Cityview across the Southwestern U.S., with a focus on Texas, Arizona and Colorado.
 
Previously, Quinn worked in acquisitions at Kushner, where he sourced multifamily deals across Texas and the Southwestern U.S. Prior to that, he worked in acquisitions for Barvin, a Texas-based multifamily investment and development firm, and worked on the development team for ROY Asset Holding, a Texas-based international family office. 
 
Quinn earned his bachelor’s degree in economics from San Diego State University, and is an active member of Urban Land Institute.

Steve Roberts

Vice President, Development and Construction
Steve Roberts is responsible for the development of several of Cityview’s ground-up multi-family assets, including due diligence, design, entitlement, permitting, construction, and market delivery. Prior to joining Cityview, Steve managed several nationally award-winning projects as Vice President of Development for Community Dynamics, a Santa Monica based developer of residential and mixed-use communities. Steve has built his career on creating exceptional communities that deliver high-quality housing to residents, first-rate design for neighbors and municipalities, as well as strong financial returns to investors. Steve holds a BA in Urban Studies and Planning from UCSD and earned an MBA and Master of Real Estate Development from the University of Southern California.

Anh Le

Vice President, Development and Construction

After 8 years in the construction industry managed complex multi-use development projects, Anh Le joined Cityview in 2018. Anh manages ground-up developments in Northern and Southern California and leads consultant teams through entitlement, design, permitting, budgeting, contracting, construction management and project turnover. She works closely with designers, neighborhood groups and Cityview’s in-house Asset Management team to deliver best-in-class multifamily projects. Prior to Cityview, Anh worked as a project engineer and project manager at Cobalt Construction. Le holds a Bachelor’s of Science in Civil Engineering from the University of California, Irvine.

Zory Grigoryan

Vice President, Development and Construction

Zory Grigoryan is responsible for the full cycle development of several of Cityview’s projects, which includes managing the due diligence, underwriting, entitlement, design engineering, construction processes and turnover to asset management. Prior to joining Cityview, Zory worked for Oakmont Capital as a Project Manager overseeing the development and construction of several multifamily projects. Prior to that, he worked at Cobalt Construction as a Project Manager on the construction of numerous mixed use and multifamily projects. During his career, Zory has been responsible for the development, preconstruction and construction of over 1,500 units.

Zory holds a Bachelor’s of Science Degree in Construction Management from the California State University of Northridge, where he was the top ranked graduate of his year. During his time at Cobalt Construction, Zory was also selected as distinguished alumni by the CSUN department faculty and appointed as ambassador for alumni recruitment by CSUN construction management department’s board of governors committee.

Con Howe

Managing Director of Planning and Entitlement

Con Howe leads Cityview’s partnerships to finance, assemble and entitle land for development in the greater Los Angeles area. With over 40 years of experience in planning, entitlements and development, he assists all Cityview funds with acquisitions and development strategies. Prior to coming to Cityview, he was the Director of Planning for the City of Los Angeles responsible for the Adaptive Reuse Ordinance and zoning to encourage infill housing. Previously he was the Executive Director of the New York City Planning Department. He earned his bachelor’s degree from Yale and his master’s degree from Massachusetts Institute of Technology (MIT).

Shane Robinson

President

Shane Robinson sets Westhome’s strategic direction and oversees the firm’s operational and financial performance, ensuring consistent, best-in-class execution in support of Cityview’s investment strategy. With more than 24 years of experience in property and asset management, Shane is focused on positioning Westhome as a best-in-market property management platform by sharpening execution, refining operations, investing in the firm’s people and systems and maximizing asset-level performance.

Previously, Shane served as Vice President of Asset Management at Cityview, where he managed all aspects of the firm’s stabilized, value add and new development assets. Prior to that, he was Vice President of Property Management at Westhome, where he helped build the operational infrastructure that facilitated market expansion. During his tenure at Sunrise Management, Shane established and scaled operations in new markets, helping create a strong foundation for the company’s continued growth and long-term success.

Adam Perry

Senior Vice President, Development and Construction

Adam Perry oversees all aspects of the commercial real estate development process from acquisition due diligence and entitlement processing through design budgeting, contracting, construction management, closeout and turnover. Prior to joining Cityview, Adam worked at CIM group as an Associate Vice President of Development overseeing ground up retail, office and mixed-use developments. ​

Adam holds a BA Degree in Political Science and History from UCLA and an MBA from the UCLA Anderson School of Management.

Matthew Falley

General Counsel & Chief Compliance Officer
Matt Falley oversees and directs the company’s legal affairs and is the firm’s Chief Compliance Officer. Matt was previously a partner at Greenberg Glusker Fields Claman & Machtinger LLP, where he represented numerous clients in the real estate industry, including Cityview. Matt holds a B.A. from the University of California, Santa Barbara and a JD from the University of California, Berkeley School of Law (Boalt Hall), where he was a member of “California Law Review” and Order of the Coif.​

Tony Cardoza

Managing Director of West Coast Acquisitions and Development
Tony Cardoza is responsible for Cityview’s acquisition activities throughout the West Coast. He has 21 years of experience in real estate investment and management. Previously, Tony ran the investment group for Real Estate Capital Partners in the Western U.S., which developed and acquired over 5,000 multifamily units. Prior to that, he worked for Prometheus Real Estate Group in a land and multifamily acquisitions role on the West Coast. Tony holds a B.A. in Economics from Middlebury College and an MBA from the Haas School of Business at UC Berkeley.​

Jennifer Halvas

Managing Director, Investor Relations

Jennifer Halvas is a member of the firm’s investor relations team, where she is responsible for maintaining relationships with the investor community and helping to develop investment strategies and initiatives. Over the years, she has been instrumental in securing capital needs for several Cityview funds across a broad base of institutional investors, foundations and endowments, family offices and high-net-worth investors. A 15-year veteran of the firm, Jennifer is also a partner at Cityview and a member of its investment committee.

She was previously at O’Melveny & Myers LLP, where she represented a variety of clients in real estate, project development and finance transactions. Jennifer holds a B.A. with honors from the University of Southern California and a JD from Vanderbilt Law School.

Damian Gancman

Chief Operating Officer and Chief Financial Officer

As Chief Operating Officer and Chief Financial Officer, Damian Gancman oversees Cityview’s asset management, property management and accounting strategy. A 21-year veteran of the firm, Damian is also a partner at Cityview and a member of its investment committee.

He has helped create a multitude of strategic initiatives to support Cityview’s rapid growth, including the launch of Cityview’s property management division, the creation of its opportunity zone fund platform and the build out of its finance and capital markets teams.

In addition to his role at Cityview, Damian serves on the University of Southern California (USC) Lusk Center for Real Estate Executive Committee and is a guest lecturer for the USC Master of Real Estate Development program.

Sean Burton

Chief Executive Officer and Chief Investment Officer

Sean Burton co-founded Cityview in 2003. Prior to joining Cityview, Sean was vice president of corporate business development and strategy at Warner Bros. Before that, he was an attorney in the real estate and corporate groups at O’Melveny & Myers, LLP and also served in the White House during the Clinton Administration.

Sean currently serves on the board of The Real Estate Roundtable and will chair the Los Angeles Chamber of Commerce in 2027. From 2022-2024, Burton was appointed by the President and confirmed by the U.S. Senate as the federal nominee on the Metropolitan Washington Airports Authority Board of Directors, which oversees Washington Dulles and Reagan National airports.

From 2013 to 2021, Sean oversaw the $20B modernization of LAX as President of the Los Angeles Board of Airport Commissioners. He also served as an intelligence officer in the United States Navy Reserve. Sean holds a B.A. from the University of California, Irvine and a JD from New York University School of Law.