Key Multifamily Trends to Watch in 2025: A Market in Transition

Key Multifamily Trends to Watch in 2025: A Market in Transition

Shanti Ryle
March 10, 2025

The multifamily sector stands at a crossroads. Economic uncertainty, shifting demographic trends, and the evolution of investment strategies are all shaping the landscape. Industry leaders, including Eli Randel, COO of Crexi, Sean Burton, CEO of Cityview, and Daniel Dart, General Partner at Rock Yard Ventures, offer key insights into what stakeholders should anticipate in the year ahead.

A Market Seeking Stability

Coming out of 2024, many expected a more robust commercial real estate recovery, driven by rate cuts and an improving economic outlook. However, inflation proved more persistent than anticipated, leading to a slower-than-hoped-for market rebound. According to Sean Burton, expectations for deeper rate cuts were unmet, delaying the return of liquidity.

“While we didn’t see as much transaction volume as predicted, [Cityview was] able to capitalize on a number of good acquisition opportunities at what we believe were close to the bottom of the market,” Burton said. He anticipates multifamily transaction volume to increase significantly in 2025 as more capital re-enters the market.
Eli Randel, echoes this sentiment, emphasizing that while the market has been slow to recover, fundamentals are pointing toward a new cycle. “While there might still be some messes to clean up, I think in 2025 we’ll start seeing buyers and sellers meeting on pricing, and some of the capital sitting on the sidelines will increasingly be deployed,” he said.

Burton elaborated on Cityview’s approach, emphasizing that detailed market research is central to their investment strategy. As a vertically integrated multifamily investment management and development firm, Cityview relies on data-driven insights to guide its decisions. “We just spent six months working with a market research firm analyzing the 50 biggest markets in the country through 95 different variables,” he said. “We identified key locations where demand far exceeds supply, ensuring that our investments are positioned for long-term stability.” Some markets he highlighted included Austin, Denver, and Seattle.

Daniel Dart, whose VC firm invests in built-world innovation and proptech solutions, had a somewhat more hesitant posture on market recovery, noting that while increased capital flow is expected, the market’s barriers to entry remain a significant challenge. “A lot of people want to build, but the regulatory landscape makes it incredibly difficult. We’ve overcomplicated the process, and until that changes, some markets will remain inaccessible to the smaller, more nimble players,” Dart said.

The Financing Landscape: More Liquidity, But More Competition

The lending environment is showing signs of renewed confidence. As Burton notes, more lenders are re-entering the market, creating heightened competition for deals, especially among a more proven asset class like multifamily. “For well-located, high-quality assets, we are experiencing robust competition among lenders willing to lean in on terms and pricing to win deals,” he explained.

Dart agrees that market conditions are improving and adds that opportunities might face uneven distribution. “The capital is there, but accessibility remains an issue. Big institutional players will move first, but there’s still room for innovative smaller firms who can navigate the current regulatory and financial landscape strategically. Alternative financing models [could] empower local developers who actually understand the communities they’re building in,” he posits.

The wave of loan maturities remains a pressing concern. The Mortgage Bankers Association estimates that over $1 trillion in commercial real estate loans will come due over the next two years. Randel suggests that while lenders have capital to deploy, underwriting standards remain stringent. “Lenders are cautiously loosening underwriting requirements, but demand for multifamily may provide a solid counterbalance for sellers who need to make timely financing-based dispositions. ”

On Crexi, we’re seeing this pick-up in transaction volume in settled cap rates and gradually increasing sale prices on multifamily properties, with sold values up 3.9% over the course of 2024. Demand is still high for residential buildings, and investors are bullish on long-term gains in core markets and willing to spend capital for high-quality assets.

Data source: Crexi Intelligence

Data source: Crexi Intelligence

Multifamily Demand: Vacancy Pressures Versus Long-Term Housing Shortages
One of the most debated topics prior to heading into 2025 was the impact of the recent wave of multifamily completions. While some Sunbelt markets have seen an oversupply of new units, high-barrier-to-entry markets, particularly in the West, remain constrained.

“Housing starts dropped off significantly last year due to rising interest rates and escalating construction costs,” Burton said. “But despite the wave of construction in select markets, there is still a national shortage of housing.”
Cityview’s investment strategy focuses on value-add and core-plus multifamily acquisitions at a deep discount to replacement costs, as well as entitling obsolete office and retail spaces for future residential development. “We have more than 2,500 units in the entitlement pipeline across key Western and Southwestern markets,” Burton noted.

Dart, who invests in pre-seed and seed companies focused on innovating in construction and “the built world”, agrees and pushes even further, noting that the conversation around supply and demand needs to shift. “It’s not just about adding units—it’s about adding the right kind of units,” he said. “There’s a growing population that doesn’t need massive square footage but does need affordability, access to transit, and community-oriented living spaces. The development model needs to shift to reflect that.”

The Suburban Migration Continues

Suburban markets are playing an increasingly critical role in the multifamily sector. Burton highlights that while Cityview has traditionally invested in urban locations, the firm has expanded its focus to inner-ring suburbs.
“People are living differently than they did before COVID, and we’ve moved farther into the suburbs while maintaining our core investment thesis,” he said. This shift aligns with broader demographic trends, as renters seek more space at a lower cost while still prioritizing proximity to employment hubs.

Dart adds nuance to the notion that suburban migration is a dominant force and instead highlights that there’s a healthy desire for single-family home amenities in connected city communities. “I just don’t buy that younger generations are flocking to the suburbs long-term. They want to be where the action is—where jobs, culture, and community thrive. We’re seeing strong demand for urban multifamily, especially in well-connected, transit-oriented developments,” he said.

Technology’s Growing Influence on Multifamily Investing

Technology continues to reshape the commercial real estate industry, driving efficiency in investment strategies, leasing, and asset management. Randel sees technology as a catalyst for making the industry more liquid.

“Historically, selling a property would often take six to nine months or longer from exploration to close. As property discovery and due diligence increasingly become digitized, data sharing is immediate, and underwriting to close speeds up, commercial real estate should become a more liquid asset class,” he said.

Enhanced analytics, virtual property tours, and AI-driven market insights are changing how investors make decisions. As more firms integrate these tools into their workflows, transactions are expected to speed up, reducing friction in the market.

Burton adds that data-driven decision-making has become central to Cityview’s strategy. “We use business intelligence tools to analyze thousands of units across our portfolio. Real-time insights help us optimize operations, improve leasing strategies, and identify trends before they impact the bottom line,” he said.

Dart sees technology as a crucial enabler for smaller developers and players in the industry, as well. “Tech is making it easier for smaller players to compete—whether that’s through AI-driven underwriting tools, automated leasing processes, or predictive analytics that allow for smarter investments,” he said.

The Path Forward: Strategic Investment and Market Discipline

For investors looking to capitalize on 2025’s opportunities, all three experts emphasize the importance of discipline and adaptability. Burton believes that patience and market research will be key to identifying high-conviction investments.

“Our focus remains on markets with strong job growth, where income and population trends signal long-term stability,” Burton said. “We are ensuring that our investments align with long-term trends, rather than short-term speculation.”

Dart, while advocating for innovation, aligns with the sentiment that smart, patient capital will win out. “The firms that succeed won’t just be the ones waiting for market conditions to improve. They’ll be the ones figuring out how to work around them—whether through creative financing, streamlined construction methods, or new zoning approaches,” he said.

As 2025 unfolds, multifamily investors must navigate a landscape defined by shifting capital flows, evolving demographics, and emerging technologies. While challenges remain, those who stay agile and well-informed will find compelling opportunities in the market’s next phase.

Meet the Contributors:
Sean Burton is the CEO of Cityview, a vertically integrated multifamily investment and development firm, where he has worked since 2003. He previously held leadership roles at Warner Bros., O’Melveny & Myers, and the White House, and currently serves on the Metropolitan Washington Airports Authority Board.

Read more: https://www.crexi.com/blog/multifamily-trends-to-watch-in-2025

Devang Shah

Principal

Devang Shah, Principal at Genesis Builders, was instrumental in building the firm from the ground up and continues to lead its operations, sales, marketing, and strategic direction. With more than 25 years of real estate experience, Devang brings a unique combination of strategic vision and hands-on expertise in acquisition, development, design, construction, capital raising, and asset management.

Before launching Genesis Builders, Devang served as Managing Director at Cityview, where he sourced and financed the acquisition of more than 2,000 value-add apartments and led the development of over 1,500 residential units in Los Angeles, San Diego, Orange County, Denver, and Portland.

Earlier in his career, he founded Marketcents Inc., an independent project management firm focused on advisory and owner representation. He also held a leadership role at KB Urban (a division of KB Home), where he oversaw the planning, design, and marketing of high-profile residential communities across Southern California, including mixed-use and luxury projects that helped shape the region’s urban landscape. Earlier, at RCLCo, as Vice-President he provided in-depth market research and feasibility analysis for large-scale residential and mixed-use developments throughout the United States, advising leading developers and investors on strategic opportunities.

Driven by a passion for thoughtful design and meaningful community impact, Devang has played a key role in delivering more than 75 residential communities throughout the Western U.S.

AmyLee Smith

Marketing Manager

AmyLee Smith serves as the Marketing Manager for Genesis Builders, where she drives the strategic planning and execution of brand and sales campaigns, leverages detailed data reporting to optimize performance, and leads all social media content and community engagement. She oversees the development of creative assets and supports the coordination of events that strengthen brand presence and deepen customer connection. She is excited to work with Altadena and looks forward to building strong momentum and meaningful community relationships through this partnership.

Before joining Genesis Builders, AmyLee developed a wide ranging background across operations, marketing and event coordination for well known global brands such as Starbucks, Lululemon and SoulCycle, and Alfred Coffee. In these roles she managed and supported local Los Angeles marketing programs, community partnerships and large scale activations that helped deepen brand loyalty and neighborhood engagement.

She also brings significant real estate and property management experience from her time as Marketing Project Manager at Westhome Property Management . In that role she oversaw marketing initiatives for a portfolio of more than 4286 homes, strengthening brand consistency, elevating communications and delivering measurable growth across the company’s communities.

Rebecca Zandovskis

Senior Director of Business Development

Rebecca Zandovskis, Senior Director of Business Development, is a proud Altadena resident, where she lives with her husband of 13 years. Deeply rooted in the neighborhood she calls home, Rebecca leads with a philosophy centered on connection, collaboration, and community impact.

Rebecca brings more than 25 years of combined experience in real estate and human resources, supported by her California Real Estate License, aPHR certification, and a strong foundation in Human Resources Law. Throughout her career, she has distinguished herself as a trusted leader and community advocate, serving as Community Manager for more than 14 new-build and value-add residential communities across the greater Los Angeles area.

Motivated by a commitment to helping neighborhoods flourish, Rebecca joined Genesis Builders to ensure her Altadena community can rebuild quickly and affordably—without sacrificing quality, craftsmanship, or the unique character that makes the area so special.

Christy Pointer

Regional Manager

Christy is a seasoned professional with over 15 years of experience in the apartment residential industry. As a dedicated Regional Property Manager, she has successfully piloted the complexities of the field across multiple states, demonstrating expertise in various facets of property management.

Throughout her career, Christy has been instrumental in overseeing new development projects, supervising property rehabs, optimizing portfolios, and spearheading successful lease-ups. Her strategic leadership and hands-on approach have consistently driven operational excellence and maximized property performance.

Her expertise lies in fostering strong tenant relationships, optimizing property performance, and implementing effective management strategies. Christy is committed to delivering exceptional service and value to property owners and residents alike, making her an asset in the industry.

Anna Keesling

Regional Manager

With over a decade of progressive experience in property management, Anna brings a strategic, people-centered leadership style that drives operational excellence and organizational growth. She has successfully led portfolios spanning luxury high-rise assets and highly sought-after garden-style communities, delivering exceptional results across diverse markets.

Known for developing high-performing teams and fostering a culture of accountability and engagement, Anna combines strategic insight with operational precision to enhance asset value and elevate the resident experience. Her expertise extends across performance optimization, capital planning, and client relations, where she has built trusted partnerships that support long-term success.

Anna is deeply committed to creating communities that embody quality, innovation, and service excellence—ensuring that each property under her leadership achieves peak performance and enduring value.

Justice Bryan

Regional Manager

Justice Bryan is a results-driven Regional Property Manager with extensive experience enhancing multifamily operations across varied markets and asset types.

He has successfully directed lease-ups, stabilized properties, and implemented large-scale capital improvement programs. Justice drives operational excellence, financial optimization, and sustained portfolio growth.

Marge Enrique

Sr. Director of Marketing

As a Multifamily Marketing Director and an executive leader, Marge has driven business growth, lease generation, and high occupancy rates for high-value lease-up projects by building cost-effective and progressive marketing strategies.

Being a property management veteran for 9 years, Marge possesses extensive experience in programming and marketing properties with a collective unit count of over 8000 units spanning 39 properties nationwide. Her bottom-up approach to strategy has optimized property occupancy by augmenting marketing functions and consumer engagement. Skilled at analyzing marketing trends, identifying improvement opportunities, and implementing operational upgrades, she has had success supporting overall occupancy growth.

Similarly, her focus on digital marketing operations to capitalize on enhanced market coverage, cost-effectiveness, and the return-on-investment rates has amplified market awareness by 55% by creating an active brand voice in local communities and on digital platforms.

Christina Bartlett

Sr. Director of Property Management

Christina Bartlett, Director of Operations for Westhome, brings over 11 years of experience in multifamily management and operations. Prior to coming to Westhome, Christina was an Asset Manager with a 3rd party management company, providing executive level support and oversight for clients along with being instrumental in property acquisitions. With Westhome, Christina is responsible for planning and implementing best practices to support on-site teams through employee training and development along with promoting Weshome’s company culture and values.

Emilia Leon

Director of Culture and Development

As Westhome’s Director of Culture & Development, Emilia Leon leads initiatives that inspire a dynamic, people-first workplace. She designs engaging training programs, creates innovative onboarding resources, and fosters a culture of collaboration rooted in Westhome’s core values.

With a passion for empowering teams and enhancing employee experiences, Emilia has helped shape Westhome’s approach to professional development, ensuring every team member feels supported and set up for success. Her work reflects a deep commitment to building cohesive teams and cultivating an environment where both employees and residents thrive.

Maggie Deichmann

Managing Director of East Coast Acquisitions

Based in New York City, Deichmann pursues strategic acquisition opportunities across the Eastern U.S. Deichmann has more than fifteen years of commercial real estate experience in acquisitions, portfolio management and asset management across the capital stack at various risk profiles.

Previously, she served as Managing Director, Head of Opportunistic Equity and Structured Products Asset Management, for Affinius Capital (formerly known as Square Mile Capital), where she was responsible for overseeing a $15 billion portfolio of existing opportunistic investments and structured products. Prior to that, Deichmann worked at Allianz Real Estate of America on its acquisition team, investing over $18 billion across housing, office, and logistics strategies.

Deichmann is a member of the New York University (NYU) Stern Real Estate Advisory Council serving as an Executive-in-Residence and a member of the Urban Land Institute. She holds a Master of Business Administration degree from NYU Stern School of Business and Bachelor of Arts degree in economics from NYU College of Arts and Sciences.

Christoph Donner

Principal and Global Head of Capital Development and Strategy

Based in New York City, Donner pursues new global strategic opportunities, builds and maintains relationships with investors and partners and leads the firm’s fund development and capital strategy.

Previously, Donner was CEO of America PIMCO Prime Real Estate LLC (formerly Allianz Real Estate of America LLC), where he provided strategic leadership over the commercial mortgage loan business and equity investments of Allianz’s global subsidiaries in North America. During his time as CEO, the firm’s real estate investments grew from $7 billion to $22 billion.

Prior to that, he was a Senior Managing Director and Chief Credit Officer at Aareal Capital Corporation, where he managed a portfolio of $5 billion. He has also served as Managing Director at Hypo Real Estate in New York, London and Munich, Head of Project Finance at Vivico Real Estate in Frankfurt, Germany and as a Vice President at Deutsche Bank in Frankfurt.

Donner is a member of the Real Estate Roundtable and the Urban Land Institute’s Global Exchange Council. Previously, he was a board member for the Association of Foreign Investors in Real Estate (AFIRE). He holds a graduate degree in business from the Technische Universität in Berlin.

Quinn Konitshek

Director, Acquisitions
Based in Dallas, Quinn Konitshek manages stabilized and ground-up acquisition opportunities for Cityview across the Southwestern U.S., with a focus on Texas, Arizona and Colorado.
 
Previously, Konitshek worked in acquisitions at Kushner, where he sourced multifamily deals across Texas and the Southwestern U.S. Prior to that, he worked in acquisitions for Barvin, a Texas-based multifamily investment and development firm, and worked on the development team for ROY Asset Holding, a Texas-based international family office. 
 
Konitshek earned his bachelor’s degree in economics from San Diego State University, and is an active member of Urban Land Institute.

Steve Roberts

Vice President, Development and Construction
Steve Roberts is responsible for the development of several of Cityview’s ground-up multi-family assets, including due diligence, design, entitlement, permitting, construction, and market delivery. Prior to joining Cityview, Steve managed several nationally award-winning projects as Vice President of Development for Community Dynamics, a Santa Monica based developer of residential and mixed-use communities. Steve has built his career on creating exceptional communities that deliver high-quality housing to residents, first-rate design for neighbors and municipalities, as well as strong financial returns to investors. Steve holds a BA in Urban Studies and Planning from UCSD and earned an MBA and Master of Real Estate Development from the University of Southern California.

Anh Le

Vice President, Development and Construction

After 8 years in the construction industry managed complex multi-use development projects, Anh Le joined Cityview in 2018 as Director of Development. Le manages ground-up developments in Northern and Southern California and leads consultant teams through entitlement, design, permitting, budgeting, contracting, construction management and project turnover. She works closely with designers, neighborhood groups and Cityview’s in-house Asset Management team to deliver best-in-class multifamily projects. Prior to Cityview, Le worked as a project engineer and project manager at Cobalt Construction. Le holds a Bachelor’s of Science in Civil Engineering from the University of California, Irvine.

Zory Grigoryan

Vice President, Development and Construction

As Director of Development, Zory Grigoryan is responsible for the full cycle development of several of Cityview’s projects, which includes managing the due diligence, underwriting, entitlement, design engineering, construction processes and turnover to asset management. Prior to joining Cityview, Grigoryan worked for Oakmont Capital as a Project Manager overseeing the development and construction of several multifamily projects. Prior to that, he worked at Cobalt Construction as a Project Manager on the construction of numerous mixed use and multifamily projects. During his career, Grigoryan has been responsible for the development, preconstruction and construction of over 1,500 units.

Grigoryan holds a Bachelor’s of Science Degree in Construction Management from the California State University of Northridge, where he was the top ranked graduate of his year. During his time at Cobalt Construction, Grigoryan was also selected as distinguished alumni by the CSUN department faculty and appointed as ambassador for alumni recruitment by CSUN construction management department’s board of governors committee.

Con Howe

Managing Director of Planning and Entitlement

Con Howe leads Cityview’s partnerships to finance, assemble and entitle land for development in the greater Los Angeles area. With over 40 years of experience in planning, entitlements and development, he assists all Cityview funds with acquisitions and development strategies. Prior to coming to Cityview, he was the Director of Planning for the City of Los Angeles responsible for the Adaptive Reuse Ordinance and zoning to encourage infill housing. Previously he was the Executive Director of the New York City Planning Department. He earned his bachelor’s degree from Yale and his master’s degree from Massachusetts Institute of Technology (MIT).

Shane Robinson

President

Shane Robinson sets Westhome’s strategic direction and oversees the firm’s operational and financial performance, ensuring consistent, best-in-class execution in support of Cityview’s investment strategy. With more than 24 years of experience in property and asset management, Shane is focused on positioning Westhome as a best-in-market property management platform by sharpening execution, refining operations, investing in the firm’s people and systems and maximizing asset-level performance.

Previously, Shane served as Vice President of Asset Management at Cityview, where he managed all aspects of the firm’s stabilized, value add and new development assets. Prior to that, he was Vice President of Property Management at Westhome, where he helped build the operational infrastructure that facilitated market expansion. During his tenure at Sunrise Management, Shane established and scaled operations in new markets, helping create a strong foundation for the company’s continued growth and long-term success.

Adam Perry

Senior Vice President, Development and Construction

Adam Perry oversees all aspects of the commercial real estate development process from acquisition due diligence and entitlement processing through design budgeting, contracting, construction management, closeout and turnover. Prior to joining Cityview, Adam worked at CIM group as an Associate Vice President of Development overseeing ground up retail, office and mixed-use developments. ​

Adam holds a BA Degree in Political Science and History from UCLA and an MBA from the UCLA Anderson School of Management.

Matthew Falley

General Counsel & Chief Compliance Officer
Matt Falley oversees and directs the company’s legal affairs and is the firm’s Chief Compliance Officer. Matt was previously a partner at Greenberg Glusker Fields Claman & Machtinger LLP, where he represented numerous clients in the real estate industry, including Cityview. Matt holds a B.A. from the University of California, Santa Barbara and a JD from the University of California, Berkeley School of Law (Boalt Hall), where he was a member of “California Law Review” and Order of the Coif.​

Tony Cardoza

Managing Director of West Coast Acquisitions and Development
Tony Cardoza is responsible for Cityview’s acquisition activities throughout the West Coast. He has 21 years of experience in real estate investment and management. Previously, Tony ran the investment group for Real Estate Capital Partners in the Western U.S., which developed and acquired over 5,000 multifamily units. Prior to that, he worked for Prometheus Real Estate Group in a land and multifamily acquisitions role on the West Coast. Tony holds a B.A. in Economics from Middlebury College and an MBA from the Haas School of Business at UC Berkeley.​

Jennifer Halvas

Managing Director, Investor Relations

Jennifer Halvas is a member of the firm’s investor relations team, where she is responsible for maintaining relationships with the investor community and helping to develop investment strategies and initiatives. Over the years, she has been instrumental in securing capital needs for several Cityview funds across a broad base of institutional investors, foundations and endowments, family offices and high-net-worth investors. A 14-year veteran of the firm, Jennifer is also a partner at Cityview and a member of its investment committee.

She was previously at O’Melveny & Myers LLP, where she represented a variety of clients in real estate, project development and finance transactions. Jennifer holds a B.A. with honors from the University of Southern California and a JD from Vanderbilt Law School.

Damian Gancman

Chief Operating Officer and Chief Financial Officer

As Chief Operating Officer and Chief Financial Officer, Damian Gancman oversees Cityview’s asset management, property management and accounting strategy. A 20-year veteran of the firm, Damian is also a partner at Cityview and a member of its investment committee.

He has helped create a multitude of strategic initiatives to support Cityview’s rapid growth, including the launch of Cityview’s property management division, the creation of its opportunity zone fund platform and the build out of its finance and capital markets teams.

In addition to his role at Cityview, Damian serves on the University of Southern California (USC) Lusk Center for Real Estate Executive Committee and is a guest lecturer for the USC Master of Real Estate Development program.

Sean Burton

Chief Executive Officer and Chief Investment Officer

Sean Burton co-founded Cityview in 2003. Prior to joining Cityview, Sean was vice president of corporate business development and strategy at Warner Bros. Before that, he was an attorney in the real estate and corporate groups at O’Melveny & Myers, LLP and also served in the White House during the Clinton Administration. In 2022, Burton was appointed by the President and confirmed by the U.S. Senate as the federal nominee on the Metropolitan Washington Airports Authority Board of Directors, which oversees Washington Dulles and Reagan National airports.

From 2013 to 2021, Sean oversaw the $20B modernization of LAX as President of the Los Angeles Board of Airport Commissioners. He also served as an intelligence officer in the United States Navy Reserve, as the co-chair of the Los Angeles Coalition, a coalition of business leaders for the economy and jobs in LA, and will chair the Los Angeles Chamber of Commerce in 2027. Sean holds a B.A. from the University of California, Irvine and a JD from New York University School of Law.