Financial Modeling With Untrended Rents Protects The Bottom Line. But At What Cost?

Financial Modeling With Untrended Rents Protects The Bottom Line. But At What Cost?

February 17, 2023 Bianca Barragán, Southern California 

With roadblocks piling up for the recently high-flying multifamily industry, a bit of financial modeling that helps lenders predict an asset’s profitability is adding more fuel to a growing pileup that could hinder development pipelines — and new housing supply — for years to come.

As economic conditions worsen for real estate, developers are asked with increasing frequency to use a more conservative set of income assumptions in their pro formas that reflect the slowing demand for apartments, called untrended rents.

In other words, as one source put it, they’re being asked to build at tomorrow’s cost for today’s rents.

“If you’re not trending rents, you’ll have less proceeds,” Parkview Financial CEO Paul Rahimian said. “That’s going to cut developers in a way that some of them just can’t proceed to build — they don’t have enough equity. They were expecting more loan dollars.”

Using trended rents refers to the generally accepted practice among developers to assume a certain amount of rent growth, usually based on current market conditions and rental trends in the recent past, to forecast the profitability of a project. Accordingly, when economic conditions change, lenders want to see those changes reflected in modeling, meaning that developers must instead assume that rents will remain unchanged.

Developers have enjoyed years of consistent, reliable rental rate growth, with the average rent growing 13.5% in 2021 and another 6.2% last year, according to Yardi Matrix. That trend is moderating, with rents inching up just 0.4% year-over-year in January, according to Apartments.com.

When added to climbing interest rates, surging construction costs and cap rates that keep ticking up, untrended rents often mean that deals simply don’t get done, causing ripple effects.

Many of the CRE professionals who spoke to Bisnow agreed, especially in markets where supply is already low, a period of widespread use of untrended rents, along with other challenges to multifamily development, could have an impact a few years into the future, when projects that should or could have come online don’t open, further exacerbating the supply-demand divide. 

An estimate from the Mortgage Bankers Association predicts that nationwide multifamily mortgage lending will decline 16% this year, dropping to $384B from 2022’s $459B total. That’s not entirely attributable to conservative assumptions of rent growth, but it’s certainly an additional factor complicating the process of getting deals done, sources told Bisnow

Developers whose financing hopes were dashed would have seen their projects come online in two or three years, Rahimian said, so that’s the time the market will see the effects of what’s happening now. There won’t be an immediate impact, but something “we’re going to feel in a few years, when we’re past this recession.” 

A tamped-down development pipeline in a time of record low housing inventory also spells higher prices down the road when the market bounces back, Cityview CEO Sean Burton said.

“In supply-constrained markets, we need to be building more housing, not less,” Burton said. Cityview’s strategy is to develop in those supply-constrained markets, such as Southern California.

Though this has presented challenges to multifamily developers generally, Burton says that Cityview has been fortunate and has gotten all the financing it needs to keep its projects on track and moving forward.

For lenders, though, the use of a more conservative approach with untrended rents protects the bottom line — and investors.

A good manager is going to look at both trended and untrended rents when evaluating a project, Origin Investments principal Michael Episcope said.

Cityview’s 243-unit Belle on Bev project in Los Angeles’ Historic Filipinotown neighborhood, which is slated for completion by the end of this year.

Episcope said his firm’s cost of capital is based on untrended rents, but it also looks at trended rents “because they capture the long-term potential growth of an investment” and can help mitigate risk of a downside, as rental growth can be used if something goes awry, such as blowing through a budget or a rise in cap rates.

Episcope also emphasized that, as an investment manager, it’s his job to see the potential for things to go awry on a project, to anticipate that and to make moves that protect the money of investors.

Developers are optimistic by nature, they believe that the glass is half full and they want to present their project in the best light possible because they’re in the business of seeing their projects built, Episcope said. But investment managers are “trained to believe there’s doom and gloom coming down the pipeline,” and act accordingly. That includes anticipating that maybe rent growth isn’t a given.  

Some lenders that are still open to the idea of rent growth and are factoring in modest upticks when they lend, but certainly not at the levels seen during the last three years. They are applying greater scrutiny to the assumptions presented to them by would-be borrowers. 

Before the first interest rate increases last year, too many investors and owners assumed that just holding on to an apartment building would end up making a profit because the property type was in such high demand, said Brian Good, CEO at iBorrow, a national private lender of short-term bridge financing for existing multifamily properties. Now, he’s changed the way he scrutinizes deals.

“Before, we were relying more on the asset, now we’re relying more on the borrower: Can they pull the right levers to get the value up on the property?” 

In the hierarchy of factors complicating the lives of multifamily developers, owners and lenders, Parkview’s Rahimian said the use of untrended rents is high on the scale but high interest rates still get top billing as they increase the cost of capital and pose the threat of making the exit cap rate higher. 

“At the end of the day, you can’t trend rents more than a few percent a year,” Rahimian said, adding that the double-digit rent increases of the pandemic were never the norm. 

When rents, the economy and wages are growing, Burton said, developers can weather other impacts on the marketplace, such as rising costs of construction and materials or higher interest rates. But when there’s economic uncertainty and rent growth isn’t a given, everything becomes more challenging. 

And as the challenges pile up, the deals fall apart.

Construction costs, cap rates and rental rates “make up the value equation, and one or two moving in the wrong direction will negatively impact supply. When deals no longer pencil out, the shovels stop digging,” Episcope said.

Read more: https://www.bisnow.com/national/news/multifamily/untrended-rents-multifamily-effects-lending-pipeline-117710

Devang Shah

Principal

Devang Shah, Principal at Genesis Builders, was instrumental in building the firm from the ground up and continues to lead its operations, sales, marketing, and strategic direction. With more than 25 years of real estate experience, Devang brings a unique combination of strategic vision and hands-on expertise in acquisition, development, design, construction, capital raising, and asset management.

Before launching Genesis Builders, Devang served as Managing Director at Cityview, where he sourced and financed the acquisition of more than 2,000 value-add apartments and led the development of over 1,500 residential units in Los Angeles, San Diego, Orange County, Denver, and Portland.

Earlier in his career, he founded Marketcents Inc., an independent project management firm focused on advisory and owner representation. He also held a leadership role at KB Urban (a division of KB Home), where he oversaw the planning, design, and marketing of high-profile residential communities across Southern California, including mixed-use and luxury projects that helped shape the region’s urban landscape. Earlier, at RCLCo, as Vice-President he provided in-depth market research and feasibility analysis for large-scale residential and mixed-use developments throughout the United States, advising leading developers and investors on strategic opportunities.

Driven by a passion for thoughtful design and meaningful community impact, Devang has played a key role in delivering more than 75 residential communities throughout the Western U.S.

AmyLee Smith

Marketing Manager

AmyLee Smith serves as the Marketing Manager for Genesis Builders, where she drives the strategic planning and execution of brand and sales campaigns, leverages detailed data reporting to optimize performance, and leads all social media content and community engagement. She oversees the development of creative assets and supports the coordination of events that strengthen brand presence and deepen customer connection. She is excited to work with Altadena and looks forward to building strong momentum and meaningful community relationships through this partnership.

Before joining Genesis Builders, AmyLee developed a wide ranging background across operations, marketing and event coordination for well known global brands such as Starbucks, Lululemon and SoulCycle, and Alfred Coffee. In these roles she managed and supported local Los Angeles marketing programs, community partnerships and large scale activations that helped deepen brand loyalty and neighborhood engagement.

She also brings significant real estate and property management experience from her time as Marketing Project Manager at Westhome Property Management . In that role she oversaw marketing initiatives for a portfolio of more than 4286 homes, strengthening brand consistency, elevating communications and delivering measurable growth across the company’s communities.

Rebecca Zandovskis

Senior Director of Business Development

Rebecca Zandovskis, Senior Director of Business Development, is a proud Altadena resident, where she lives with her husband of 13 years. Deeply rooted in the neighborhood she calls home, Rebecca leads with a philosophy centered on connection, collaboration, and community impact.

Rebecca brings more than 25 years of combined experience in real estate and human resources, supported by her California Real Estate License, aPHR certification, and a strong foundation in Human Resources Law. Throughout her career, she has distinguished herself as a trusted leader and community advocate, serving as Community Manager for more than 14 new-build and value-add residential communities across the greater Los Angeles area.

Motivated by a commitment to helping neighborhoods flourish, Rebecca joined Genesis Builders to ensure her Altadena community can rebuild quickly and affordably—without sacrificing quality, craftsmanship, or the unique character that makes the area so special.

Christy Pointer

Regional Manager

Christy is a seasoned professional with over 15 years of experience in the apartment residential industry. As a dedicated Regional Property Manager, she has successfully piloted the complexities of the field across multiple states, demonstrating expertise in various facets of property management.

Throughout her career, Christy has been instrumental in overseeing new development projects, supervising property rehabs, optimizing portfolios, and spearheading successful lease-ups. Her strategic leadership and hands-on approach have consistently driven operational excellence and maximized property performance.

Her expertise lies in fostering strong tenant relationships, optimizing property performance, and implementing effective management strategies. Christy is committed to delivering exceptional service and value to property owners and residents alike, making her an asset in the industry.

Anna Keesling

Regional Manager

With over a decade of progressive experience in property management, Anna brings a strategic, people-centered leadership style that drives operational excellence and organizational growth. She has successfully led portfolios spanning luxury high-rise assets and highly sought-after garden-style communities, delivering exceptional results across diverse markets.

Known for developing high-performing teams and fostering a culture of accountability and engagement, Anna combines strategic insight with operational precision to enhance asset value and elevate the resident experience. Her expertise extends across performance optimization, capital planning, and client relations, where she has built trusted partnerships that support long-term success.

Anna is deeply committed to creating communities that embody quality, innovation, and service excellence—ensuring that each property under her leadership achieves peak performance and enduring value.

Justice Bryan

Regional Manager

Justice Bryan is a results-driven Regional Property Manager with extensive experience enhancing multifamily operations across varied markets and asset types.

He has successfully directed lease-ups, stabilized properties, and implemented large-scale capital improvement programs. Justice drives operational excellence, financial optimization, and sustained portfolio growth.

Marge Enrique

Sr. Director of Marketing

As a Multifamily Marketing Director and an executive leader, Marge has driven business growth, lease generation, and high occupancy rates for high-value lease-up projects by building cost-effective and progressive marketing strategies.

Being a property management veteran for 9 years, Marge possesses extensive experience in programming and marketing properties with a collective unit count of over 8000 units spanning 39 properties nationwide. Her bottom-up approach to strategy has optimized property occupancy by augmenting marketing functions and consumer engagement. Skilled at analyzing marketing trends, identifying improvement opportunities, and implementing operational upgrades, she has had success supporting overall occupancy growth.

Similarly, her focus on digital marketing operations to capitalize on enhanced market coverage, cost-effectiveness, and the return-on-investment rates has amplified market awareness by 55% by creating an active brand voice in local communities and on digital platforms.

Christina Bartlett

Sr. Director of Property Management

Christina Bartlett, Director of Operations for Westhome, brings over 11 years of experience in multifamily management and operations. Prior to coming to Westhome, Christina was an Asset Manager with a 3rd party management company, providing executive level support and oversight for clients along with being instrumental in property acquisitions. With Westhome, Christina is responsible for planning and implementing best practices to support on-site teams through employee training and development along with promoting Weshome’s company culture and values.

Emilia Leon

Director of Culture and Development

As Westhome’s Director of Culture & Development, Emilia Leon leads initiatives that inspire a dynamic, people-first workplace. She designs engaging training programs, creates innovative onboarding resources, and fosters a culture of collaboration rooted in Westhome’s core values.

With a passion for empowering teams and enhancing employee experiences, Emilia has helped shape Westhome’s approach to professional development, ensuring every team member feels supported and set up for success. Her work reflects a deep commitment to building cohesive teams and cultivating an environment where both employees and residents thrive.

Maggie Deichmann

Managing Director of East Coast Acquisitions

Based in New York City, Maggie pursues strategic acquisition opportunities across the Eastern U.S. Deichmann has more than fifteen years of commercial real estate experience in acquisitions, portfolio management and asset management across the capital stack at various risk profiles.

Previously, she served as Managing Director, Head of Opportunistic Equity and Structured Products Asset Management, for Affinius Capital (formerly known as Square Mile Capital), where she was responsible for overseeing a $15 billion portfolio of existing opportunistic investments and structured products. Prior to that, Maggie worked at Allianz Real Estate of America on its acquisition team, investing over $18 billion across housing, office, and logistics strategies.

Deichmann is a member of the New York University (NYU) Stern Real Estate Advisory Council serving as an Executive-in-Residence and a member of the Urban Land Institute. She holds a Master of Business Administration degree from NYU Stern School of Business and Bachelor of Arts degree in economics from NYU College of Arts and Sciences.

Christoph Donner

Principal and Global Head of Capital Development and Strategy

Based in New York City, Christoph pursues new global strategic opportunities, builds and maintains relationships with investors and partners and leads the firm’s fund development and capital strategy.

Previously, Christoph was CEO of America PIMCO Prime Real Estate LLC (formerly Allianz Real Estate of America LLC), where he provided strategic leadership over the commercial mortgage loan business and equity investments of Allianz’s global subsidiaries in North America. During his time as CEO, the firm’s real estate investments grew from $7 billion to $22 billion.

Prior to that, he was a Senior Managing Director and Chief Credit Officer at Aareal Capital Corporation, where he managed a portfolio of $5 billion. He has also served as Managing Director at Hypo Real Estate in New York, London and Munich, Head of Project Finance at Vivico Real Estate in Frankfurt, Germany and as a Vice President at Deutsche Bank in Frankfurt.

Christoph is a member of the Real Estate Roundtable and the Urban Land Institute’s Global Exchange Council. Previously, he was a board member for the Association of Foreign Investors in Real Estate (AFIRE). He holds a graduate degree in business from the Technische Universität in Berlin.

Quinn Konitshek

Director, Acquisitions
Based in Dallas, Quinn Konitshek manages stabilized and ground-up acquisition opportunities for Cityview across the Southwestern U.S., with a focus on Texas, Arizona and Colorado.
 
Previously, Quinn worked in acquisitions at Kushner, where he sourced multifamily deals across Texas and the Southwestern U.S. Prior to that, he worked in acquisitions for Barvin, a Texas-based multifamily investment and development firm, and worked on the development team for ROY Asset Holding, a Texas-based international family office. 
 
Quinn earned his bachelor’s degree in economics from San Diego State University, and is an active member of Urban Land Institute.

Steve Roberts

Vice President, Development and Construction
Steve Roberts is responsible for the development of several of Cityview’s ground-up multi-family assets, including due diligence, design, entitlement, permitting, construction, and market delivery. Prior to joining Cityview, Steve managed several nationally award-winning projects as Vice President of Development for Community Dynamics, a Santa Monica based developer of residential and mixed-use communities. Steve has built his career on creating exceptional communities that deliver high-quality housing to residents, first-rate design for neighbors and municipalities, as well as strong financial returns to investors. Steve holds a BA in Urban Studies and Planning from UCSD and earned an MBA and Master of Real Estate Development from the University of Southern California.

Anh Le

Vice President, Development and Construction

After 8 years in the construction industry managed complex multi-use development projects, Anh Le joined Cityview in 2018. Anh manages ground-up developments in Northern and Southern California and leads consultant teams through entitlement, design, permitting, budgeting, contracting, construction management and project turnover. She works closely with designers, neighborhood groups and Cityview’s in-house Asset Management team to deliver best-in-class multifamily projects. Prior to Cityview, Anh worked as a project engineer and project manager at Cobalt Construction. Le holds a Bachelor’s of Science in Civil Engineering from the University of California, Irvine.

Zory Grigoryan

Vice President, Development and Construction

Zory Grigoryan is responsible for the full cycle development of several of Cityview’s projects, which includes managing the due diligence, underwriting, entitlement, design engineering, construction processes and turnover to asset management. Prior to joining Cityview, Zory worked for Oakmont Capital as a Project Manager overseeing the development and construction of several multifamily projects. Prior to that, he worked at Cobalt Construction as a Project Manager on the construction of numerous mixed use and multifamily projects. During his career, Zory has been responsible for the development, preconstruction and construction of over 1,500 units.

Zory holds a Bachelor’s of Science Degree in Construction Management from the California State University of Northridge, where he was the top ranked graduate of his year. During his time at Cobalt Construction, Zory was also selected as distinguished alumni by the CSUN department faculty and appointed as ambassador for alumni recruitment by CSUN construction management department’s board of governors committee.

Con Howe

Managing Director of Planning and Entitlement

Con Howe leads Cityview’s partnerships to finance, assemble and entitle land for development in the greater Los Angeles area. With over 40 years of experience in planning, entitlements and development, he assists all Cityview funds with acquisitions and development strategies. Prior to coming to Cityview, he was the Director of Planning for the City of Los Angeles responsible for the Adaptive Reuse Ordinance and zoning to encourage infill housing. Previously he was the Executive Director of the New York City Planning Department. He earned his bachelor’s degree from Yale and his master’s degree from Massachusetts Institute of Technology (MIT).

Shane Robinson

President

Shane Robinson sets Westhome’s strategic direction and oversees the firm’s operational and financial performance, ensuring consistent, best-in-class execution in support of Cityview’s investment strategy. With more than 24 years of experience in property and asset management, Shane is focused on positioning Westhome as a best-in-market property management platform by sharpening execution, refining operations, investing in the firm’s people and systems and maximizing asset-level performance.

Previously, Shane served as Vice President of Asset Management at Cityview, where he managed all aspects of the firm’s stabilized, value add and new development assets. Prior to that, he was Vice President of Property Management at Westhome, where he helped build the operational infrastructure that facilitated market expansion. During his tenure at Sunrise Management, Shane established and scaled operations in new markets, helping create a strong foundation for the company’s continued growth and long-term success.

Adam Perry

Senior Vice President, Development and Construction

Adam Perry oversees all aspects of the commercial real estate development process from acquisition due diligence and entitlement processing through design budgeting, contracting, construction management, closeout and turnover. Prior to joining Cityview, Adam worked at CIM group as an Associate Vice President of Development overseeing ground up retail, office and mixed-use developments. ​

Adam holds a BA Degree in Political Science and History from UCLA and an MBA from the UCLA Anderson School of Management.

Matthew Falley

General Counsel & Chief Compliance Officer
Matt Falley oversees and directs the company’s legal affairs and is the firm’s Chief Compliance Officer. Matt was previously a partner at Greenberg Glusker Fields Claman & Machtinger LLP, where he represented numerous clients in the real estate industry, including Cityview. Matt holds a B.A. from the University of California, Santa Barbara and a JD from the University of California, Berkeley School of Law (Boalt Hall), where he was a member of “California Law Review” and Order of the Coif.​

Tony Cardoza

Managing Director of West Coast Acquisitions and Development
Tony Cardoza is responsible for Cityview’s acquisition activities throughout the West Coast. He has 21 years of experience in real estate investment and management. Previously, Tony ran the investment group for Real Estate Capital Partners in the Western U.S., which developed and acquired over 5,000 multifamily units. Prior to that, he worked for Prometheus Real Estate Group in a land and multifamily acquisitions role on the West Coast. Tony holds a B.A. in Economics from Middlebury College and an MBA from the Haas School of Business at UC Berkeley.​

Jennifer Halvas

Managing Director, Investor Relations

Jennifer Halvas is a member of the firm’s investor relations team, where she is responsible for maintaining relationships with the investor community and helping to develop investment strategies and initiatives. Over the years, she has been instrumental in securing capital needs for several Cityview funds across a broad base of institutional investors, foundations and endowments, family offices and high-net-worth investors. A 14-year veteran of the firm, Jennifer is also a partner at Cityview and a member of its investment committee.

She was previously at O’Melveny & Myers LLP, where she represented a variety of clients in real estate, project development and finance transactions. Jennifer holds a B.A. with honors from the University of Southern California and a JD from Vanderbilt Law School.

Damian Gancman

Chief Operating Officer and Chief Financial Officer

As Chief Operating Officer and Chief Financial Officer, Damian Gancman oversees Cityview’s asset management, property management and accounting strategy. A 20-year veteran of the firm, Damian is also a partner at Cityview and a member of its investment committee.

He has helped create a multitude of strategic initiatives to support Cityview’s rapid growth, including the launch of Cityview’s property management division, the creation of its opportunity zone fund platform and the build out of its finance and capital markets teams.

In addition to his role at Cityview, Damian serves on the University of Southern California (USC) Lusk Center for Real Estate Executive Committee and is a guest lecturer for the USC Master of Real Estate Development program.

Sean Burton

Chief Executive Officer and Chief Investment Officer

Sean Burton co-founded Cityview in 2003. Prior to joining Cityview, Sean was vice president of corporate business development and strategy at Warner Bros. Before that, he was an attorney in the real estate and corporate groups at O’Melveny & Myers, LLP and also served in the White House during the Clinton Administration. In 2022, Burton was appointed by the President and confirmed by the U.S. Senate as the federal nominee on the Metropolitan Washington Airports Authority Board of Directors, which oversees Washington Dulles and Reagan National airports.

From 2013 to 2021, Sean oversaw the $20B modernization of LAX as President of the Los Angeles Board of Airport Commissioners. He also served as an intelligence officer in the United States Navy Reserve, as the co-chair of the Los Angeles Coalition, a coalition of business leaders for the economy and jobs in LA, and will chair the Los Angeles Chamber of Commerce in 2027. Sean holds a B.A. from the University of California, Irvine and a JD from New York University School of Law.