By Diana Mosher
July 30, 2025

Curb appeal is an essential element of multifamily success. More than ever, today’s leading apartment developers are relying on landscape design to expand that appeal beyond the front entrance. Their mission is to capture a market increasingly looking for connections to the natural world.
Landscape architects are meeting the challenge with sophisticated solutions that can transform even the most stark development sites into competitive lifestyle destinations.
“Your curb appeal is the first impression and the first marketing touch point that someone is going to experience when they drive past or approach the building, especially at urban infill assets,” observed Shane Robinson, senior vice president of asset management with Cityview.
An important goal for the firm is bringing greenery and life to the outside of the building so it can green the neighborhood. CityView’s landscaping typically lines the whole perimeter of a project, with an emphasis on the main entrance. The team sources foliage and colorful elements that catch the eye and also complement the building’s architecture.
“A lot of the landscaping that you’ll see, whether it’s through water features or plantings, is intended to create an escape from the urban environment, so residents can feel like they’re on vacation,” Robinson detailed.
Some CityView communities invite resident engagement through a community garden. One property in Los Angeles, for example, has an outdoor barbecue and pizza oven with a nearby herb garden so residents can grab fresh basil for their pizza.
Cityview’s outdoor consultants and landscape architects usually opt for native plant species. Water conservation and low maintenance are also priorities. “We try to be local and source the plants that will thrive with long-term maintenance,” shared Robinson. “We have also supplemented natural plants with synthetic materials in areas that may not get sunlight or in internal courtyards or lobbies that don’t get a lot of natural light.”
Read more: https://www.multihousingnews.com/how-to-enhance-your-curb-appeal/