The Rise in Fraud and What Multifamily Can Do About It

The Rise in Fraud and What Multifamily Can Do About It

Cityview’s Shane Robinson details 9 proactive solutions for property managers and owners.

By Shane Robinson

Fraud is on the rise in the multifamily space, with a recent occupational fraud report showing that real estate is the No. 1 targeted industry in the world. Renters are increasingly using fraudulent pay stubs, credit scores, Social Security numbers, and bank account statements to qualify, while fraudulent background checks, references, and rental activity are used to conceal criminal activity or other disqualifying information.

The problem was exacerbated by the pandemic when a spike in unemployment led desperate renters to resort to fraudulent means to secure an apartment amid economic uncertainties. This led to property managers seeing a doubling of fraudulent applications, from 15% in February 2020 to 29% six months later. The percentage of landlords impacted by rental fraud rose from 66% to 85% within a year.

Despite this substantial rise in fraud, property managers are finding it increasingly difficult to detect fraudulent applications, due in part to the more sophisticated techniques perpetrators are employing, with detection rates dropping from 90% before the pandemic to 75% today.

In addition to the increase in fraud, the deterioration of renters’ credit is on the rise. Credit scores are down and debt-to-income ratios are increasing, resulting in fewer qualified tenants in the market. There is also a surge in defaults, which a RealPage study shows are most likely to occur within the first six months after a resident moves in.

The impacts of this trend have been multifaceted, extending beyond mere financial losses to encompass broader disruptions in tenant screening processes and rent collection dynamics. As fraud increases, credit scores decline, and debt-to-income ratios soar, property managers face heightened risks and operational complexities.

In light of this concerning trend plaguing the real estate industry, particularly in the multifamily sector, it’s evident that robust measures must be put in place to safeguard against such threats. Thankfully, there are more proactive solutions than ever that owners and property managers can use to protect the rent rolls of their real estate holdings, including:

  1. Be diligent in accepting cashier’s checks as payment for the application fee, first month’s rent, or security deposit. This payment method, which was previously regarded as safe, has become more prone to fraud, so steps like calling a bank to verify should be taken.
  2. Pick up the phone and call employers upfront to make sure the applicant is working where they say they are. A simple check can quickly reveal fraudulent employment history.
  3. Raise the bar for applicants by asking for two or more months of pay stubs or bank statements, along with an application. One month’s worth of fake documents is easier for fraudsters to supply than two or more.
  4. Tie future bonuses to a rental property’s on-time rent payment score, not just new leases. This incentivizes your team to prioritize legitimate applications and be more discerning in evaluating potential residents.
  5. Incorporate rent guarantee programs, which can assess risks and provide rent guarantees through an independent agreement with the prospect. These programs reduce the risk of nonpayment.
  6. Empower on-site management to identify fraudulent activity and reward them when they implement best practices. The on-site team is one of the most important components of fraud prevention, and they should be trained and incentivized accordingly.
  7. Be an early adopter of fraud prevention programs and continue to refine your operations to stay in front of the market. Fraudsters are becoming more sophisticated as the industry improves its screening practices, making it crucial to explore new prevention technologies early and often.
  8. Perform a regular analysis of resident payment trends. The sooner you identify a negative trend, the quicker you can pivot your strategy and reduce future payment issues.
  9. Implement strong operating procedures with a focus on separation of duties. Always have more than one employee involved in the application and application approval process to ensure multiple steps of review and eliminate the possibility of employee participation in any fraudulent practices.

A proactive approach to fraud prevention, including early adoption of technology-driven safeguards and empowerment of on-site management teams, gives owners and property managers a competitive advantage. By instituting stringent operating procedures, conducting regular trend analyses, and embracing rent guarantee programs, the multifamily industry can remain agile in navigating and preventing future fraud.

Read more: https://www.multifamilyexecutive.com/business-finance/commentary/the-rise-in-fraud-and-what-multifamily-can-do-about-it_o

Devang Shah

Principal

Devang Shah, Principal at Genesis Builders, was instrumental in building the firm from the ground up and continues to lead its operations, sales, marketing, and strategic direction. With more than 25 years of real estate experience, Devang brings a unique combination of strategic vision and hands-on expertise in acquisition, development, design, construction, capital raising, and asset management.

Before launching Genesis Builders, Devang served as Managing Director at Cityview, where he sourced and financed the acquisition of more than 2,000 value-add apartments and led the development of over 1,500 residential units in Los Angeles, San Diego, Orange County, Denver, and Portland.

Earlier in his career, he founded Marketcents Inc., an independent project management firm focused on advisory and owner representation. He also held a leadership role at KB Urban (a division of KB Home), where he oversaw the planning, design, and marketing of high-profile residential communities across Southern California, including mixed-use and luxury projects that helped shape the region’s urban landscape. Earlier, at RCLCo, as Vice-President he provided in-depth market research and feasibility analysis for large-scale residential and mixed-use developments throughout the United States, advising leading developers and investors on strategic opportunities.

Driven by a passion for thoughtful design and meaningful community impact, Devang has played a key role in delivering more than 75 residential communities throughout the Western U.S.

AmyLee Smith

Marketing Manager

AmyLee Smith serves as the Marketing Manager for Genesis Builders, where she drives the strategic planning and execution of brand and sales campaigns, leverages detailed data reporting to optimize performance, and leads all social media content and community engagement. She oversees the development of creative assets and supports the coordination of events that strengthen brand presence and deepen customer connection. She is excited to work with Altadena and looks forward to building strong momentum and meaningful community relationships through this partnership.

Before joining Genesis Builders, AmyLee developed a wide ranging background across operations, marketing and event coordination for well known global brands such as Starbucks, Lululemon and SoulCycle, and Alfred Coffee. In these roles she managed and supported local Los Angeles marketing programs, community partnerships and large scale activations that helped deepen brand loyalty and neighborhood engagement.

She also brings significant real estate and property management experience from her time as Marketing Project Manager at Westhome Property Management . In that role she oversaw marketing initiatives for a portfolio of more than 4286 homes, strengthening brand consistency, elevating communications and delivering measurable growth across the company’s communities.

Rebecca Zandovskis

Senior Director of Business Development

Rebecca Zandovskis, Senior Director of Business Development, is a proud Altadena resident, where she lives with her husband of 13 years. Deeply rooted in the neighborhood she calls home, Rebecca leads with a philosophy centered on connection, collaboration, and community impact.

Rebecca brings more than 25 years of combined experience in real estate and human resources, supported by her California Real Estate License, aPHR certification, and a strong foundation in Human Resources Law. Throughout her career, she has distinguished herself as a trusted leader and community advocate, serving as Community Manager for more than 14 new-build and value-add residential communities across the greater Los Angeles area.

Motivated by a commitment to helping neighborhoods flourish, Rebecca joined Genesis Builders to ensure her Altadena community can rebuild quickly and affordably—without sacrificing quality, craftsmanship, or the unique character that makes the area so special.

Christy Pointer

Regional Manager

Christy is a seasoned professional with over 15 years of experience in the apartment residential industry. As a dedicated Regional Property Manager, she has successfully piloted the complexities of the field across multiple states, demonstrating expertise in various facets of property management.

Throughout her career, Christy has been instrumental in overseeing new development projects, supervising property rehabs, optimizing portfolios, and spearheading successful lease-ups. Her strategic leadership and hands-on approach have consistently driven operational excellence and maximized property performance.

Her expertise lies in fostering strong tenant relationships, optimizing property performance, and implementing effective management strategies. Christy is committed to delivering exceptional service and value to property owners and residents alike, making her an asset in the industry.

Anna Keesling

Regional Manager

With over a decade of progressive experience in property management, Anna brings a strategic, people-centered leadership style that drives operational excellence and organizational growth. She has successfully led portfolios spanning luxury high-rise assets and highly sought-after garden-style communities, delivering exceptional results across diverse markets.

Known for developing high-performing teams and fostering a culture of accountability and engagement, Anna combines strategic insight with operational precision to enhance asset value and elevate the resident experience. Her expertise extends across performance optimization, capital planning, and client relations, where she has built trusted partnerships that support long-term success.

Anna is deeply committed to creating communities that embody quality, innovation, and service excellence—ensuring that each property under her leadership achieves peak performance and enduring value.

Justice Bryan

Regional Manager

Justice Bryan is a results-driven Regional Property Manager with extensive experience enhancing multifamily operations across varied markets and asset types.

He has successfully directed lease-ups, stabilized properties, and implemented large-scale capital improvement programs. Justice drives operational excellence, financial optimization, and sustained portfolio growth.

Marge Enrique

Sr. Director of Marketing

As a Multifamily Marketing Director and an executive leader, Marge has driven business growth, lease generation, and high occupancy rates for high-value lease-up projects by building cost-effective and progressive marketing strategies.

Being a property management veteran for 9 years, Marge possesses extensive experience in programming and marketing properties with a collective unit count of over 8000 units spanning 39 properties nationwide. Her bottom-up approach to strategy has optimized property occupancy by augmenting marketing functions and consumer engagement. Skilled at analyzing marketing trends, identifying improvement opportunities, and implementing operational upgrades, she has had success supporting overall occupancy growth.

Similarly, her focus on digital marketing operations to capitalize on enhanced market coverage, cost-effectiveness, and the return-on-investment rates has amplified market awareness by 55% by creating an active brand voice in local communities and on digital platforms.

Christina Bartlett

Sr. Director of Property Management

Christina Bartlett, Director of Operations for Westhome, brings over 11 years of experience in multifamily management and operations. Prior to coming to Westhome, Christina was an Asset Manager with a 3rd party management company, providing executive level support and oversight for clients along with being instrumental in property acquisitions. With Westhome, Christina is responsible for planning and implementing best practices to support on-site teams through employee training and development along with promoting Weshome’s company culture and values.

Emilia Leon

Director of Culture and Development

As Westhome’s Director of Culture & Development, Emilia Leon leads initiatives that inspire a dynamic, people-first workplace. She designs engaging training programs, creates innovative onboarding resources, and fosters a culture of collaboration rooted in Westhome’s core values.

With a passion for empowering teams and enhancing employee experiences, Emilia has helped shape Westhome’s approach to professional development, ensuring every team member feels supported and set up for success. Her work reflects a deep commitment to building cohesive teams and cultivating an environment where both employees and residents thrive.

Maggie Deichmann

Managing Director of East Coast Acquisitions

Based in New York City, Deichmann pursues strategic acquisition opportunities across the Eastern U.S. Deichmann has more than fifteen years of commercial real estate experience in acquisitions, portfolio management and asset management across the capital stack at various risk profiles.

Previously, she served as Managing Director, Head of Opportunistic Equity and Structured Products Asset Management, for Affinius Capital (formerly known as Square Mile Capital), where she was responsible for overseeing a $15 billion portfolio of existing opportunistic investments and structured products. Prior to that, Deichmann worked at Allianz Real Estate of America on its acquisition team, investing over $18 billion across housing, office, and logistics strategies.

Deichmann is a member of the New York University (NYU) Stern Real Estate Advisory Council serving as an Executive-in-Residence and a member of the Urban Land Institute. She holds a Master of Business Administration degree from NYU Stern School of Business and Bachelor of Arts degree in economics from NYU College of Arts and Sciences.

Christoph Donner

Principal and Global Head of Capital Development and Strategy

Based in New York City, Donner pursues new global strategic opportunities, builds and maintains relationships with investors and partners and leads the firm’s fund development and capital strategy.

Previously, Donner was CEO of America PIMCO Prime Real Estate LLC (formerly Allianz Real Estate of America LLC), where he provided strategic leadership over the commercial mortgage loan business and equity investments of Allianz’s global subsidiaries in North America. During his time as CEO, the firm’s real estate investments grew from $7 billion to $22 billion.

Prior to that, he was a Senior Managing Director and Chief Credit Officer at Aareal Capital Corporation, where he managed a portfolio of $5 billion. He has also served as Managing Director at Hypo Real Estate in New York, London and Munich, Head of Project Finance at Vivico Real Estate in Frankfurt, Germany and as a Vice President at Deutsche Bank in Frankfurt.

Donner is a member of the Real Estate Roundtable and the Urban Land Institute’s Global Exchange Council. Previously, he was a board member for the Association of Foreign Investors in Real Estate (AFIRE). He holds a graduate degree in business from the Technische Universität in Berlin.

Quinn Konitshek

Director, Acquisitions
Based in Dallas, Quinn Konitshek manages stabilized and ground-up acquisition opportunities for Cityview across the Southwestern U.S., with a focus on Texas, Arizona and Colorado.
 
Previously, Konitshek worked in acquisitions at Kushner, where he sourced multifamily deals across Texas and the Southwestern U.S. Prior to that, he worked in acquisitions for Barvin, a Texas-based multifamily investment and development firm, and worked on the development team for ROY Asset Holding, a Texas-based international family office. 
 
Konitshek earned his bachelor’s degree in economics from San Diego State University, and is an active member of Urban Land Institute.

Steve Roberts

Vice President, Development and Construction
Steve Roberts is responsible for the development of several of Cityview’s ground-up multi-family assets, including due diligence, design, entitlement, permitting, construction, and market delivery. Prior to joining Cityview, Steve managed several nationally award-winning projects as Vice President of Development for Community Dynamics, a Santa Monica based developer of residential and mixed-use communities. Steve has built his career on creating exceptional communities that deliver high-quality housing to residents, first-rate design for neighbors and municipalities, as well as strong financial returns to investors. Steve holds a BA in Urban Studies and Planning from UCSD and earned an MBA and Master of Real Estate Development from the University of Southern California.

Anh Le

Vice President, Development and Construction

After 8 years in the construction industry managed complex multi-use development projects, Anh Le joined Cityview in 2018. Le manages ground-up developments in Northern and Southern California and leads consultant teams through entitlement, design, permitting, budgeting, contracting, construction management and project turnover. She works closely with designers, neighborhood groups and Cityview’s in-house Asset Management team to deliver best-in-class multifamily projects. Prior to Cityview, Le worked as a project engineer and project manager at Cobalt Construction. Le holds a Bachelor’s of Science in Civil Engineering from the University of California, Irvine.

Zory Grigoryan

Vice President, Development and Construction

Zory Grigoryan is responsible for the full cycle development of several of Cityview’s projects, which includes managing the due diligence, underwriting, entitlement, design engineering, construction processes and turnover to asset management. Prior to joining Cityview, Grigoryan worked for Oakmont Capital as a Project Manager overseeing the development and construction of several multifamily projects. Prior to that, he worked at Cobalt Construction as a Project Manager on the construction of numerous mixed use and multifamily projects. During his career, Grigoryan has been responsible for the development, preconstruction and construction of over 1,500 units.

Grigoryan holds a Bachelor’s of Science Degree in Construction Management from the California State University of Northridge, where he was the top ranked graduate of his year. During his time at Cobalt Construction, Grigoryan was also selected as distinguished alumni by the CSUN department faculty and appointed as ambassador for alumni recruitment by CSUN construction management department’s board of governors committee.

Con Howe

Managing Director of Planning and Entitlement

Con Howe leads Cityview’s partnerships to finance, assemble and entitle land for development in the greater Los Angeles area. With over 40 years of experience in planning, entitlements and development, he assists all Cityview funds with acquisitions and development strategies. Prior to coming to Cityview, he was the Director of Planning for the City of Los Angeles responsible for the Adaptive Reuse Ordinance and zoning to encourage infill housing. Previously he was the Executive Director of the New York City Planning Department. He earned his bachelor’s degree from Yale and his master’s degree from Massachusetts Institute of Technology (MIT).

Shane Robinson

President

Shane Robinson sets Westhome’s strategic direction and oversees the firm’s operational and financial performance, ensuring consistent, best-in-class execution in support of Cityview’s investment strategy. With more than 24 years of experience in property and asset management, Shane is focused on positioning Westhome as a best-in-market property management platform by sharpening execution, refining operations, investing in the firm’s people and systems and maximizing asset-level performance.

Previously, Shane served as Vice President of Asset Management at Cityview, where he managed all aspects of the firm’s stabilized, value add and new development assets. Prior to that, he was Vice President of Property Management at Westhome, where he helped build the operational infrastructure that facilitated market expansion. During his tenure at Sunrise Management, Shane established and scaled operations in new markets, helping create a strong foundation for the company’s continued growth and long-term success.

Adam Perry

Senior Vice President, Development and Construction

Adam Perry oversees all aspects of the commercial real estate development process from acquisition due diligence and entitlement processing through design budgeting, contracting, construction management, closeout and turnover. Prior to joining Cityview, Adam worked at CIM group as an Associate Vice President of Development overseeing ground up retail, office and mixed-use developments. ​

Adam holds a BA Degree in Political Science and History from UCLA and an MBA from the UCLA Anderson School of Management.

Matthew Falley

General Counsel & Chief Compliance Officer
Matt Falley oversees and directs the company’s legal affairs and is the firm’s Chief Compliance Officer. Matt was previously a partner at Greenberg Glusker Fields Claman & Machtinger LLP, where he represented numerous clients in the real estate industry, including Cityview. Matt holds a B.A. from the University of California, Santa Barbara and a JD from the University of California, Berkeley School of Law (Boalt Hall), where he was a member of “California Law Review” and Order of the Coif.​

Tony Cardoza

Managing Director of West Coast Acquisitions and Development
Tony Cardoza is responsible for Cityview’s acquisition activities throughout the West Coast. He has 21 years of experience in real estate investment and management. Previously, Tony ran the investment group for Real Estate Capital Partners in the Western U.S., which developed and acquired over 5,000 multifamily units. Prior to that, he worked for Prometheus Real Estate Group in a land and multifamily acquisitions role on the West Coast. Tony holds a B.A. in Economics from Middlebury College and an MBA from the Haas School of Business at UC Berkeley.​

Jennifer Halvas

Managing Director, Investor Relations

Jennifer Halvas is a member of the firm’s investor relations team, where she is responsible for maintaining relationships with the investor community and helping to develop investment strategies and initiatives. Over the years, she has been instrumental in securing capital needs for several Cityview funds across a broad base of institutional investors, foundations and endowments, family offices and high-net-worth investors. A 14-year veteran of the firm, Jennifer is also a partner at Cityview and a member of its investment committee.

She was previously at O’Melveny & Myers LLP, where she represented a variety of clients in real estate, project development and finance transactions. Jennifer holds a B.A. with honors from the University of Southern California and a JD from Vanderbilt Law School.

Damian Gancman

Chief Operating Officer and Chief Financial Officer

As Chief Operating Officer and Chief Financial Officer, Damian Gancman oversees Cityview’s asset management, property management and accounting strategy. A 20-year veteran of the firm, Damian is also a partner at Cityview and a member of its investment committee.

He has helped create a multitude of strategic initiatives to support Cityview’s rapid growth, including the launch of Cityview’s property management division, the creation of its opportunity zone fund platform and the build out of its finance and capital markets teams.

In addition to his role at Cityview, Damian serves on the University of Southern California (USC) Lusk Center for Real Estate Executive Committee and is a guest lecturer for the USC Master of Real Estate Development program.

Sean Burton

Chief Executive Officer and Chief Investment Officer

Sean Burton co-founded Cityview in 2003. Prior to joining Cityview, Sean was vice president of corporate business development and strategy at Warner Bros. Before that, he was an attorney in the real estate and corporate groups at O’Melveny & Myers, LLP and also served in the White House during the Clinton Administration. In 2022, Burton was appointed by the President and confirmed by the U.S. Senate as the federal nominee on the Metropolitan Washington Airports Authority Board of Directors, which oversees Washington Dulles and Reagan National airports.

From 2013 to 2021, Sean oversaw the $20B modernization of LAX as President of the Los Angeles Board of Airport Commissioners. He also served as an intelligence officer in the United States Navy Reserve, as the co-chair of the Los Angeles Coalition, a coalition of business leaders for the economy and jobs in LA, and will chair the Los Angeles Chamber of Commerce in 2027. Sean holds a B.A. from the University of California, Irvine and a JD from New York University School of Law.