72% Of LA’s Residential Area Isn’t Included In Pending Affordable Housing Plan

72% Of LA’s Residential Area Isn’t Included In Pending Affordable Housing Plan

June 11, 2024 Bianca Barragán, Southern California

As Los Angeles plans to update the housing guidelines that dictate where new homes can be built, affordability advocates have noticed something they find troubling: The plan leaves out nearly three-quarters of the residential portion of the city. 

That is because the city’s plan leaves out land zoned for single-family homes, which make up 72% of LA’s residential area.

The city seems to be on track to keep it that way, but a coalition of about 40 organizations that work on housing issues are pushing to change things. They want the city to open up more single-family areas for multifamily development by changing the zoning during the state-mandated housing element update process. 

“It’s going to be complex, and I think it’s a fight worth fighting,” Southern California Association of Non-Profit Housing Public Policy Manager Tiffany Spring told Bisnow. “We cannot solve the housing crisis, the affordable housing crisis or the homelessness crisis unless we can, at a baseline, change the way that zoning works.” 

The city expects to hold a public hearing about the housing plan sometime this summer, but no firm date has been established.

The wide spread between single-family and multifamily zoning has created “clear disparities in housing access throughout the City,” the city planning department has said, putting a velvet rope in front of areas with the highest concentrations of jobs, public transit access and top schools that keeps more affordable forms of housing out. 

However, after public feedback gathered in mid-2023 and “direction” from the Los Angeles City Council, the planning department has done an about-face. 

Single-family zones are not eligible for affordable housing incentives the city is planning, with some exceptions for projects proposed by and on land owned by religious organizations. They are also left out of a transit-focused incentive package for affordable housing, the planning department said in an October note. 

In a letter to the planning department, the Inner City Law Center and 40 other signatories expressed unease at the city’s plans for its housing future.  

Adding more incentives to commercial areas or parts of the city where apartment projects are already allowed won’t help the city meet the ambitious housing targets it needs to, the letter said. According to the California Regional Housing Needs Assessment, Los Angeles needs to add more than 450,000 housing units by 2029. 

Additionally, by keeping single-family zones walled off to other types of housing and incentivizing new multifamily projects in the fraction of the city where they are already allowed, the city is promoting “displacement of rent-controlled tenants while reinforcing existing segregationist patterns,” the letter said. 

It’s frustrating to see homeowners’ interests being so heavily prioritized in a city where nearly 64% of residents are renters, Inner City Law Center Director of Public Policy Mahdi Manji said. 

“You’re saying the rights of these homeowners to live in a single-family home is more important than the rights of people to live in a home at all,” Manji said. 

The planning department is aware of both the sanctity of single-family residential areas and the need to push for a reexamination of that untouchability. 

In its October note about the interplay between the city’s efforts to update its housing element and rezone the city and existing single-family housing areas, the planning department said it had attempted to include some areas where single-family zones could be made available for multifamily housing in early versions of their plans, “with the intent to allow for a public dialogue among Angelenos on the types of housing opportunities they’d like to see on land historically restricted to low-density residential uses.” 

The department also sought to explore how and where affordable housing might best fit into so-called high-resource neighborhoods where desirable amenities are clustered, the department said in its note. 

Those in the development community who spoke with Bisnow agreed that making more land open to multifamily development in the city would remove one hurdle to build more housing and noted that it was likely the only way to hit the mandated housing goals the city will be on the hook for. 

But there are a number of other hurdles between new housing projects and the finish line, including high interest rates and construction costs, relatively flat rents and even Measure ULA, said CBRE Executive Vice President Dean Zander, who specializes in multifamily investment sales.

Others in the development community noted that, in their experience, housing is already challenging to build where it should theoretically be allowed.  

“I do think, sometimes, the discussion of single-family zoning versus multifamily zoning is a little bit of a red herring,” Cityview CEO Sean Burton said, pointing to challenges to proposed projects in the form of slow approvals, pushback from community members and regulations like the California Environmental Quality Act that are often weaponized to delay or derail development. Projects may still face these challenges even if zoning allows for them on paper. 

“Making more land available wouldn’t hurt, but it’s not a panacea,” Burton said.  

Read More: https://www.bisnow.com/los-angeles/news/multifamily/los-angeles-rezoning-efforts-for-multifamily-leave-out-most-of-city-124659

Devang Shah

Principal

Devang Shah, Principal at Genesis Builders, was instrumental in building the firm from the ground up and continues to lead its operations, sales, marketing, and strategic direction. With more than 25 years of real estate experience, Devang brings a unique combination of strategic vision and hands-on expertise in acquisition, development, design, construction, capital raising, and asset management.

Before launching Genesis Builders, Devang served as Managing Director at Cityview, where he sourced and financed the acquisition of more than 2,000 value-add apartments and led the development of over 1,500 residential units in Los Angeles, San Diego, Orange County, Denver, and Portland.

Earlier in his career, he founded Marketcents Inc., an independent project management firm focused on advisory and owner representation. He also held a leadership role at KB Urban (a division of KB Home), where he oversaw the planning, design, and marketing of high-profile residential communities across Southern California, including mixed-use and luxury projects that helped shape the region’s urban landscape. Earlier, at RCLCo, as Vice-President he provided in-depth market research and feasibility analysis for large-scale residential and mixed-use developments throughout the United States, advising leading developers and investors on strategic opportunities.

Driven by a passion for thoughtful design and meaningful community impact, Devang has played a key role in delivering more than 75 residential communities throughout the Western U.S.

AmyLee Smith

Marketing Manager

AmyLee Smith serves as the Marketing Manager for Genesis Builders, where she drives the strategic planning and execution of brand and sales campaigns, leverages detailed data reporting to optimize performance, and leads all social media content and community engagement. She oversees the development of creative assets and supports the coordination of events that strengthen brand presence and deepen customer connection. She is excited to work with Altadena and looks forward to building strong momentum and meaningful community relationships through this partnership.

Before joining Genesis Builders, AmyLee developed a wide ranging background across operations, marketing and event coordination for well known global brands such as Starbucks, Lululemon and SoulCycle, and Alfred Coffee. In these roles she managed and supported local Los Angeles marketing programs, community partnerships and large scale activations that helped deepen brand loyalty and neighborhood engagement.

She also brings significant real estate and property management experience from her time as Marketing Project Manager at Westhome Property Management . In that role she oversaw marketing initiatives for a portfolio of more than 4286 homes, strengthening brand consistency, elevating communications and delivering measurable growth across the company’s communities.

Rebecca Zandovskis

Senior Director of Business Development

Rebecca Zandovskis, Senior Director of Business Development, is a proud Altadena resident, where she lives with her husband of 13 years. Deeply rooted in the neighborhood she calls home, Rebecca leads with a philosophy centered on connection, collaboration, and community impact.

Rebecca brings more than 25 years of combined experience in real estate and human resources, supported by her California Real Estate License, aPHR certification, and a strong foundation in Human Resources Law. Throughout her career, she has distinguished herself as a trusted leader and community advocate, serving as Community Manager for more than 14 new-build and value-add residential communities across the greater Los Angeles area.

Motivated by a commitment to helping neighborhoods flourish, Rebecca joined Genesis Builders to ensure her Altadena community can rebuild quickly and affordably—without sacrificing quality, craftsmanship, or the unique character that makes the area so special.

Christy Pointer

Regional Manager

Christy is a seasoned professional with over 15 years of experience in the apartment residential industry. As a dedicated Regional Property Manager, she has successfully piloted the complexities of the field across multiple states, demonstrating expertise in various facets of property management.

Throughout her career, Christy has been instrumental in overseeing new development projects, supervising property rehabs, optimizing portfolios, and spearheading successful lease-ups. Her strategic leadership and hands-on approach have consistently driven operational excellence and maximized property performance.

Her expertise lies in fostering strong tenant relationships, optimizing property performance, and implementing effective management strategies. Christy is committed to delivering exceptional service and value to property owners and residents alike, making her an asset in the industry.

Anna Keesling

Regional Manager

With over a decade of progressive experience in property management, Anna brings a strategic, people-centered leadership style that drives operational excellence and organizational growth. She has successfully led portfolios spanning luxury high-rise assets and highly sought-after garden-style communities, delivering exceptional results across diverse markets.

Known for developing high-performing teams and fostering a culture of accountability and engagement, Anna combines strategic insight with operational precision to enhance asset value and elevate the resident experience. Her expertise extends across performance optimization, capital planning, and client relations, where she has built trusted partnerships that support long-term success.

Anna is deeply committed to creating communities that embody quality, innovation, and service excellence—ensuring that each property under her leadership achieves peak performance and enduring value.

Justice Bryan

Regional Manager

Justice Bryan is a results-driven Regional Property Manager with extensive experience enhancing multifamily operations across varied markets and asset types.

He has successfully directed lease-ups, stabilized properties, and implemented large-scale capital improvement programs. Justice drives operational excellence, financial optimization, and sustained portfolio growth.

Marge Enrique

Sr. Director of Marketing

As a Multifamily Marketing Director and an executive leader, Marge has driven business growth, lease generation, and high occupancy rates for high-value lease-up projects by building cost-effective and progressive marketing strategies.

Being a property management veteran for 9 years, Marge possesses extensive experience in programming and marketing properties with a collective unit count of over 8000 units spanning 39 properties nationwide. Her bottom-up approach to strategy has optimized property occupancy by augmenting marketing functions and consumer engagement. Skilled at analyzing marketing trends, identifying improvement opportunities, and implementing operational upgrades, she has had success supporting overall occupancy growth.

Similarly, her focus on digital marketing operations to capitalize on enhanced market coverage, cost-effectiveness, and the return-on-investment rates has amplified market awareness by 55% by creating an active brand voice in local communities and on digital platforms.

Christina Bartlett

Sr. Director of Property Management

Christina Bartlett, Director of Operations for Westhome, brings over 11 years of experience in multifamily management and operations. Prior to coming to Westhome, Christina was an Asset Manager with a 3rd party management company, providing executive level support and oversight for clients along with being instrumental in property acquisitions. With Westhome, Christina is responsible for planning and implementing best practices to support on-site teams through employee training and development along with promoting Weshome’s company culture and values.

Emilia Leon

Director of Culture and Development

As Westhome’s Director of Culture & Development, Emilia Leon leads initiatives that inspire a dynamic, people-first workplace. She designs engaging training programs, creates innovative onboarding resources, and fosters a culture of collaboration rooted in Westhome’s core values.

With a passion for empowering teams and enhancing employee experiences, Emilia has helped shape Westhome’s approach to professional development, ensuring every team member feels supported and set up for success. Her work reflects a deep commitment to building cohesive teams and cultivating an environment where both employees and residents thrive.

Maggie Deichmann

Managing Director of East Coast Acquisitions

Based in New York City, Deichmann pursues strategic acquisition opportunities across the Eastern U.S. Deichmann has more than fifteen years of commercial real estate experience in acquisitions, portfolio management and asset management across the capital stack at various risk profiles.

Previously, she served as Managing Director, Head of Opportunistic Equity and Structured Products Asset Management, for Affinius Capital (formerly known as Square Mile Capital), where she was responsible for overseeing a $15 billion portfolio of existing opportunistic investments and structured products. Prior to that, Deichmann worked at Allianz Real Estate of America on its acquisition team, investing over $18 billion across housing, office, and logistics strategies.

Deichmann is a member of the New York University (NYU) Stern Real Estate Advisory Council serving as an Executive-in-Residence and a member of the Urban Land Institute. She holds a Master of Business Administration degree from NYU Stern School of Business and Bachelor of Arts degree in economics from NYU College of Arts and Sciences.

Christoph Donner

Principal and Global Head of Capital Development and Strategy

Based in New York City, Donner pursues new global strategic opportunities, builds and maintains relationships with investors and partners and leads the firm’s fund development and capital strategy.

Previously, Donner was CEO of America PIMCO Prime Real Estate LLC (formerly Allianz Real Estate of America LLC), where he provided strategic leadership over the commercial mortgage loan business and equity investments of Allianz’s global subsidiaries in North America. During his time as CEO, the firm’s real estate investments grew from $7 billion to $22 billion.

Prior to that, he was a Senior Managing Director and Chief Credit Officer at Aareal Capital Corporation, where he managed a portfolio of $5 billion. He has also served as Managing Director at Hypo Real Estate in New York, London and Munich, Head of Project Finance at Vivico Real Estate in Frankfurt, Germany and as a Vice President at Deutsche Bank in Frankfurt.

Donner is a member of the Real Estate Roundtable and the Urban Land Institute’s Global Exchange Council. Previously, he was a board member for the Association of Foreign Investors in Real Estate (AFIRE). He holds a graduate degree in business from the Technische Universität in Berlin.

Quinn Konitshek

Director, Acquisitions
Based in Dallas, Quinn Konitshek manages stabilized and ground-up acquisition opportunities for Cityview across the Southwestern U.S., with a focus on Texas, Arizona and Colorado.
 
Previously, Konitshek worked in acquisitions at Kushner, where he sourced multifamily deals across Texas and the Southwestern U.S. Prior to that, he worked in acquisitions for Barvin, a Texas-based multifamily investment and development firm, and worked on the development team for ROY Asset Holding, a Texas-based international family office. 
 
Konitshek earned his bachelor’s degree in economics from San Diego State University, and is an active member of Urban Land Institute.

Steve Roberts

Vice President, Development and Construction
Steve Roberts is responsible for the development of several of Cityview’s ground-up multi-family assets, including due diligence, design, entitlement, permitting, construction, and market delivery. Prior to joining Cityview, Steve managed several nationally award-winning projects as Vice President of Development for Community Dynamics, a Santa Monica based developer of residential and mixed-use communities. Steve has built his career on creating exceptional communities that deliver high-quality housing to residents, first-rate design for neighbors and municipalities, as well as strong financial returns to investors. Steve holds a BA in Urban Studies and Planning from UCSD and earned an MBA and Master of Real Estate Development from the University of Southern California.

Anh Le

Vice President, Development and Construction

After 8 years in the construction industry managed complex multi-use development projects, Anh Le joined Cityview in 2018 as Director of Development. Le manages ground-up developments in Northern and Southern California and leads consultant teams through entitlement, design, permitting, budgeting, contracting, construction management and project turnover. She works closely with designers, neighborhood groups and Cityview’s in-house Asset Management team to deliver best-in-class multifamily projects. Prior to Cityview, Le worked as a project engineer and project manager at Cobalt Construction. Le holds a Bachelor’s of Science in Civil Engineering from the University of California, Irvine.

Zory Grigoryan

Vice President, Development and Construction

As Director of Development, Zory Grigoryan is responsible for the full cycle development of several of Cityview’s projects, which includes managing the due diligence, underwriting, entitlement, design engineering, construction processes and turnover to asset management. Prior to joining Cityview, Grigoryan worked for Oakmont Capital as a Project Manager overseeing the development and construction of several multifamily projects. Prior to that, he worked at Cobalt Construction as a Project Manager on the construction of numerous mixed use and multifamily projects. During his career, Grigoryan has been responsible for the development, preconstruction and construction of over 1,500 units.

Grigoryan holds a Bachelor’s of Science Degree in Construction Management from the California State University of Northridge, where he was the top ranked graduate of his year. During his time at Cobalt Construction, Grigoryan was also selected as distinguished alumni by the CSUN department faculty and appointed as ambassador for alumni recruitment by CSUN construction management department’s board of governors committee.

Con Howe

Managing Director of Planning and Entitlement

Con Howe leads Cityview’s partnerships to finance, assemble and entitle land for development in the greater Los Angeles area. With over 40 years of experience in planning, entitlements and development, he assists all Cityview funds with acquisitions and development strategies. Prior to coming to Cityview, he was the Director of Planning for the City of Los Angeles responsible for the Adaptive Reuse Ordinance and zoning to encourage infill housing. Previously he was the Executive Director of the New York City Planning Department. He earned his bachelor’s degree from Yale and his master’s degree from Massachusetts Institute of Technology (MIT).

Shane Robinson

President

Shane Robinson sets Westhome’s strategic direction and oversees the firm’s operational and financial performance, ensuring consistent, best-in-class execution in support of Cityview’s investment strategy. With more than 24 years of experience in property and asset management, Shane is focused on positioning Westhome as a best-in-market property management platform by sharpening execution, refining operations, investing in the firm’s people and systems and maximizing asset-level performance.

Previously, Shane served as Vice President of Asset Management at Cityview, where he managed all aspects of the firm’s stabilized, value add and new development assets. Prior to that, he was Vice President of Property Management at Westhome, where he helped build the operational infrastructure that facilitated market expansion. During his tenure at Sunrise Management, Shane established and scaled operations in new markets, helping create a strong foundation for the company’s continued growth and long-term success.

Adam Perry

Senior Vice President, Development and Construction

Adam Perry oversees all aspects of the commercial real estate development process from acquisition due diligence and entitlement processing through design budgeting, contracting, construction management, closeout and turnover. Prior to joining Cityview, Adam worked at CIM group as an Associate Vice President of Development overseeing ground up retail, office and mixed-use developments. ​

Adam holds a BA Degree in Political Science and History from UCLA and an MBA from the UCLA Anderson School of Management.

Matthew Falley

General Counsel & Chief Compliance Officer
Matt Falley oversees and directs the company’s legal affairs and is the firm’s Chief Compliance Officer. Matt was previously a partner at Greenberg Glusker Fields Claman & Machtinger LLP, where he represented numerous clients in the real estate industry, including Cityview. Matt holds a B.A. from the University of California, Santa Barbara and a JD from the University of California, Berkeley School of Law (Boalt Hall), where he was a member of “California Law Review” and Order of the Coif.​

Tony Cardoza

Managing Director of West Coast Acquisitions and Development
Tony Cardoza is responsible for Cityview’s acquisition activities throughout the West Coast. He has 21 years of experience in real estate investment and management. Previously, Tony ran the investment group for Real Estate Capital Partners in the Western U.S., which developed and acquired over 5,000 multifamily units. Prior to that, he worked for Prometheus Real Estate Group in a land and multifamily acquisitions role on the West Coast. Tony holds a B.A. in Economics from Middlebury College and an MBA from the Haas School of Business at UC Berkeley.​

Jennifer Halvas

Managing Director, Investor Relations

Jennifer Halvas is a member of the firm’s investor relations team, where she is responsible for maintaining relationships with the investor community and helping to develop investment strategies and initiatives. Over the years, she has been instrumental in securing capital needs for several Cityview funds across a broad base of institutional investors, foundations and endowments, family offices and high-net-worth investors. A 14-year veteran of the firm, Jennifer is also a partner at Cityview and a member of its investment committee.

She was previously at O’Melveny & Myers LLP, where she represented a variety of clients in real estate, project development and finance transactions. Jennifer holds a B.A. with honors from the University of Southern California and a JD from Vanderbilt Law School.

Damian Gancman

Chief Operating Officer and Chief Financial Officer

As Chief Operating Officer and Chief Financial Officer, Damian Gancman oversees Cityview’s asset management, property management and accounting strategy. A 20-year veteran of the firm, Damian is also a partner at Cityview and a member of its investment committee.

He has helped create a multitude of strategic initiatives to support Cityview’s rapid growth, including the launch of Cityview’s property management division, the creation of its opportunity zone fund platform and the build out of its finance and capital markets teams.

In addition to his role at Cityview, Damian serves on the University of Southern California (USC) Lusk Center for Real Estate Executive Committee and is a guest lecturer for the USC Master of Real Estate Development program.

Sean Burton

Chief Executive Officer and Chief Investment Officer

Sean Burton co-founded Cityview in 2003. Prior to joining Cityview, Sean was vice president of corporate business development and strategy at Warner Bros. Before that, he was an attorney in the real estate and corporate groups at O’Melveny & Myers, LLP and also served in the White House during the Clinton Administration. In 2022, Burton was appointed by the President and confirmed by the U.S. Senate as the federal nominee on the Metropolitan Washington Airports Authority Board of Directors, which oversees Washington Dulles and Reagan National airports.

From 2013 to 2021, Sean oversaw the $20B modernization of LAX as President of the Los Angeles Board of Airport Commissioners. He also served as an intelligence officer in the United States Navy Reserve, as the co-chair of the Los Angeles Coalition, a coalition of business leaders for the economy and jobs in LA, and will chair the Los Angeles Chamber of Commerce in 2027. Sean holds a B.A. from the University of California, Irvine and a JD from New York University School of Law.