Press Releases

CityView Announces the Completion of Shepard Fairey’s Mural at Its Baker Block

Development in Costa Mesa
Mural is the largest of its kind in Orange County

 
COSTA MESA, Calif.- October 04, 2017 – CityView, an investment management and development firm focused on urban multifamily real estate, today announced the completion of Shepard Fairey’s mural on the west and south-facing walls of its Baker Block development in Costa Mesa. The mural, named “Welcome Home,” covers nearly 8,000 square feet and is a reflection of Baker Block’s commitment to both Costa Mesa’s artistic community and surf-skate culture. It will be the largest of its kind in Orange County and visible from the 55 freeway and beyond.
 
“Costa Mesa is the place where surf, skate, music and art intersect,” said CityView CEO Sean Burton. “We wanted to incorporate all those themes not only in the day-to-day living of Baker Block residents, but also right on the exterior of our building, for all the world to see: Welcome Home.”
 
“This piece in sum is a message of peace, independence, and the beauty and openness of humanity and nature,” said Fairey.
 
CityView invited world-renowned street artist Shepard Fairey to paint the mural in April and finalized the concept in July. Fairey, whose OBEY worldwide headquarters is also located in Orange County, commenced the project in September.
 
The design features an amalgamation of several different visual motifs and themes that are relevant and often present in Fairey’s work such as the independent nature of surf culture and the symbioses of humans and nature. Along with several painters on his team, Fairey built upon a series of floral patterns, geometric lines and shapes, mandalas, nature, water, wings, and a female figure for this piece. At 136-feet long by 55-feet high, the mural required more than 460 cans of spray paint to complete.
 
CityView, and its partner Red Oak Investments, have also been welcomed in this project by the Costa Mesa mayor, city council and city planning department. Orange County’s economic growth has caused a housing shortfall that the Baker Block development will help alleviate.
 
Baker Block is located at 125 East Baker Street, at the corner of Pullman Street, less than a mile from music venues, indie dining, and world-class shopping. Baker Block’s relaxed retreat features coastal-curated interior designs and spacious floor plans with modern sensibility.
 
When completed in November, Baker Block will feature 240 residential apartments and a six-story above ground parking structure. Amenities include a rooftop deck, a fitness center with yoga room, a conference room, a Wi-Fi lounge, a dog park, a dog wash station, a club room with a kitchen, a bike storage and maintenance area, and multiple outdoor spaces with a resort-style pool, BBQ grills and fire pits. Baker Block can be found online at www.livebakerblock.com, and on Facebook, Twitter and Instagram. Baker Block leasing begins in November, updates and specials can be found at www.livebakerblock.com.
 
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About CityView
CityView is a premier developer and investment management firm focused on urban residential real estate in the Western United States. CityView targets multifamily housing ventures in metropolitan markets which are often overlooked due to the complexity of the transaction and other development challenges. At the center of the firm’s success is its strong professional team which possesses unparalleled expertise in real estate, development operations and finance. CityView’s investors include some of the largest and most sophisticated public pension plans and financial institutions in the country.
CityView was founded in 2003 and is headquartered in Los Angeles. The firm has regional offices in San Francisco and San Antonio, Texas. For more information, please see www.cityview.com.
 
About Red Oak Investments
Red Oak Investments is an urban redevelopment company working in Los Angeles and Orange County, Calif. The firm’s projects include apartments, condos, mixed use and conversions. For more information, please see www.redoakinv.com.
 
About Shepard Fairey
Shepard Fairey was born in Charleston, S.C. He received his Bachelor of Fine Arts in Illustration at the Rhode Island School of Design in Providence, R.I. In 1989 he created the “Andre the Giant has a Posse” sticker that transformed into the OBEY GIANT art campaign, with imagery that has changed the way people see art and the urban landscape. His work has evolved into an acclaimed body of art, which includes the 2008 “Hope” portrait of Barack Obama, found at the Smithsonian’s National Portrait Gallery.
 
After 28 years his stickers, guerilla street art presence and more than 80 public murals are recognizable worldwide. His works are in the permanent collections of the Museum of Modern Art (MoMA), the Victoria and Albert Museum, the Smithsonian’s National Portrait Gallery, the Boston Institute of Contemporary Art, the San Francisco Museum of Modern Art, and many others. For more information, please see www.obeygiant.com.
 
CityView Media Contact:
 
Bonnie Paresa
Mickey Mandelbaum
Prosek Partners
Office: 212-279-3115
bparesa@prosek.com
mmandelbaum@prosek.com